Analytics & Reporting

Unlock the Power of Analytics & Reporting

When it comes to digital marketing, guesswork won’t get you far. To grow online, you need clear, accurate data that shows what’s working, what’s not, and where the real opportunities lie. At Zaddle, we help SMEs take the confusion out of analytics and turn numbers into actionable insights.

Whether you’re investing in SEO, paid ads, social media, or email campaigns, reliable analytics & reporting is the foundation for smarter decisions and better results.

Why Analytics & Reporting Matters for SMEs

For small and medium-sized businesses, every marketing pound counts. Without accurate tracking and clear reporting, you risk wasting budget, misjudging performance, and missing growth opportunities.

With the right analytics setup and reporting framework, you can:

• Track real ROI from your online marketing campaigns.
• Understand customer behaviour across your website and channels.
• Spot quick wins and long-term growth opportunities.
• Make informed decisions instead of relying on guesswork.
• Report back to stakeholders with confidence and clarity.

Data is only valuable if it’s accurate and easy to understand. That’s where we come in.

How Zaddle Can Help

With over 18 years of digital marketing experience, we’ve worked with hundreds of SMEs to ensure their analytics and reporting are set up for success. Our goal is simple: to give you the insights you need to make smarter marketing decisions.

Our Analytics & Reporting Services Include:

• Google Analytics (GA4) Setup & Audits – ensuring your tracking is accurate and configured correctly.
• Custom Reporting Dashboards – tailored to your business goals using platforms like Looker Studio.
• Campaign Performance Tracking – see how each channel contributes to your overall success.
• Ongoing Reviews & Optimisation – keeping your data clean, reliable, and actionable.
• Training & Support – helping your team understand and use analytics with confidence.

Specialist Services

Our Analytics & Reporting services also include specialist areas you can explore in more detail:

• Google Analytics GA4 Audits – identify gaps and fix misconfigurations.
• Google Analytics GA4 Training – empower your team to use GA4 effectively.
• Looker Studio Reporting – transform complex data into clear, visual dashboards.

Why SMEs Trust Zaddle

• Proven Expertise – decades of experience helping SMEs make sense of their data.
• Tailored Solutions – no generic dashboards; everything we do is aligned to your business goals.
• Clarity & Transparency – jargon-free reporting that tells you exactly what you need to know.
• Support That Fits You – from one-off audits to ongoing analytics management.

Ready to Get Clarity From Your Data?

Don’t let inaccurate tracking or confusing reports hold your business back. With the right analytics & reporting in place, you’ll know exactly where to focus your efforts—and how to grow.

Let’s talk. Get in touch today to discuss how Zaddle can help your business unlock smarter insights with analytics & reporting.