Digital Marketing Training

Digital Marketing Training & Workshops for SMEs (UK)

Practical, hands-on training that builds real capability not just slides.
Based in Lincoln and delivering across the UK, we run face-to-face, 1-to-1, 1-to-many/team workshops, and live online sessions for business owners, marketers, marketing teams, and management teams. Every course is tailored to your goals and current level, with live walkthroughs, exercises, and take-away templates so you can apply what you learn immediately.

Why train with Zaddle?

• SME-focused: 18+ years helping UK businesses grow through SEO, PPC, and e-commerce.
• Actionable, not theoretical: Real accounts, real examples, clear next steps.
• Flexible delivery: On-site in Lincoln or anywhere in the UK, or online via Zoom/Teams.
• Resources included: Checklists, worksheets, and post-session Q&A support.

Training formats

• Face-to-face (on-site): Half-day or full-day workshops at your office or venue.
• 1-to-1 coaching: Deep-dive sessions focused on your accounts and objectives.
• 1-to-many (teams): Department or cross-functional training with shared exercises.
• Live online: Shorter, modular sessions ideal for distributed teams.

How it works

Discovery & goals → Tailored agenda → Live training → Implementation resources → Follow-up clinic.
We benchmark your current setup, align on KPIs, build a custom syllabus, and deliver interactive training with examples from your market. Afterward, you’ll receive assets and optional follow-up time to unblock implementation.

Our Training Courses (click through for full outlines)

Amazon Marketing Training

Learn how to structure listings, optimise titles/bullets, manage reviews, and run Sponsored Products/Brands campaigns that protect margin. We’ll cover keyword research for Amazon, retail readiness, A+ content, and how to scale without wasting spend. Check Out Our Full Amazon Marketing Training Curriculum.

Google Ads Training

Master the fundamentals and advanced tactics across Search, Display, YouTube, and Performance Max. We’ll demystify bidding strategies, audience layering, negatives, ad copy testing, and budgeting with live account examples. Find Out More About Our Full Google Ads Training Curriculum.

Google Analytics 4 (GA4) Training

Make better decisions with clean data. We set up events, conversions, and reports; explain attribution; and show how to build explorations and dashboards your team will actually use. Includes Tag Manager essentials. See Our Full Google Analytics 4 Training Curriculum.

Google Shopping Ads Training

Feed first, profit second. Learn Merchant Center best practice, product data optimisation (titles/attributes/GTIN), campaign structures (Standard vs PMax), and how to align bids to margin and inventory. Check Out Our Full Google Shopping Ads Training Curriculum.

LinkedIn Marketing Training

Build a B2B engine: audience building, content strategy, Company Page hygiene, and paid LinkedIn campaigns (objectives, creative, lead gen forms). Includes outreach and thought-leadership frameworks. Find Out More About Our Full LinkedIn Marketing Training Curriculum.

Local SEO Training (incl. Google Business Profiles)

Win in maps and local search. We’ll cover GBP optimisation, NAP consistency, local landing pages, reviews strategy, and local link/PR ideas, plus how to measure local visibility correctly. See Our Full Local SEO Training Curriculum.

Meta (Facebook) Marketing Training

Plan, create, and optimise Facebook campaigns with confidence. Learn account structure, pixel/conversions, creative testing, audiences, and how to scale while maintaining ROAS. Check Out Our Full Meta (Facebook) Marketing Training Curriculum.

Meta (Instagram) Marketing Training

Turn reels, stories, and ads into measurable growth. We’ll cover content formats, creator-style ad creative, placements, audiences, and measuring engagement vs. conversion. See Our Full Meta (Instagram) Marketing Training Curriculum.

Microsoft Bing Ads Training

Reach incremental demand with lower CPCs. We’ll translate your Google Ads approach into Microsoft Advertising, address audience/network differences, and tune imports, bidding, and tracking. Find Out More About Our Full Microsoft Bing Ads Training Curriculum.

Pinterest Marketing Training

Tap into visual discovery for evergreen traffic and sales. Learn pin design, keywording/boards, seasonal calendars, and Pinterest Ads for catalogue/Shopping campaigns. Check Out Our Full Pinterest Marketing Training Curriculum.

SEO Training (incl. Google Search Console)

From fundamentals to advanced: site architecture, on-page optimisation, internal linking, and entity-driven content planning — plus how to use Search Console to prioritise fixes and track wins. See Our Full Search Engine Optimisation Training Curriculum.

TikTok Ads Training

Build high-performing, native-feeling ads fast. We’ll cover creative frameworks, Spark Ads, attribution quirks, and scaling budgets while protecting CPA. Learn More About Our Full TikTok Ads Training Curriculum.

YouTube Marketing Training

Grow brand and demand with YouTube organic and ads. Learn formats, hook frameworks, audience targeting, and how to measure beyond view counts (brand lift, assisted conversions). Check Out Our Full YouTube Marketing Training Curriculum.

Who it’s for

• Business owners & management teams: Strategic understanding, KPIs, and resource planning.
• Marketing individuals: Practical skills and repeatable playbooks.
• Marketing teams: Shared foundations, aligned workflows, and clearer ownership.

Location & availability

We’re based in Lincoln, UK and deliver training across the UK (on-site) or online. Sessions are typically half-day or full-day; multi-session programmes available.

Digital Marketing Training FAQs

Can you tailor the syllabus to our sector and tools?
Yes, every agenda is customised to your goals, tech stack, and current level.

Do you offer follow-up support?
We include post-training Q&A and can add consultancy hours or ongoing coaching.

What level is this suitable for?
From beginner to advanced. We’ll benchmark and pitch the content appropriately.

Do you provide materials?
Yes, slides, checklists, and templates you can reuse with your team.

Ready to upskill your team?

Let’s design a training plan that fits your goals, format, and diary.
Book your training or ask us about a tailored programme.