Search Engine Optimisation

SEO That Delivers Results — Today and Tomorrow

Search is changing but it isn’t disappearing. While AI-powered experiences and emerging trends like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and AI Overviews Optimisation (AIO) are making headlines, one thing is certain: if people are looking for your products or services, you need to be visible.

At Zaddle, we focus on what works now while keeping a close eye on what’s next. We believe that for the foreseeable future, SEO remains the cornerstone of online success helping SMEs and growing businesses attract more visitors, generate leads, and increase sales.

Our SEO Services

We deliver a complete range of SEO solutions tailored to your business goals, audience, and budget. Whether you need a one-off audit or ongoing management, we’ll help you climb search rankings and stay there.

1. Technical SEO Audits

A healthy website is the foundation of any successful SEO strategy. Our technical audits uncover the issues that might be holding you back:

• Website speed, crawlability, and indexation
• Mobile-first performance and Core Web Vitals
• Structured data and schema optimisation
• Duplicate content and canonicalisation
• Redirects, sitemaps, and broken link fixes
• Security (HTTPS) and site architecture

We’ll give you a clear, actionable roadmap to fix issues and unlock your site’s full potential.

2. Local SEO Audits

If you serve customers in a specific area, local visibility matters. Our audits focus on your local search presence and provide actionable improvements:

• Google Business Profile optimisation
• Local citations and NAP (Name, Address, Phone) consistency
• Review management and trust signals
• Competitor benchmarking in local SERPs
• Identifying location-specific keyword opportunities

3. Local SEO Monthly Management

Once we’ve optimised your local presence, we keep it growing. Our ongoing local SEO management includes:

• Optimising and refreshing Google Business Profiles
• Building and maintaining accurate business citations
• Gathering and managing customer reviews
• Creating location-focused content to improve local rankings
• Tracking visibility improvements and customer engagement
• Optimising Bing Places for Business profiles

4. Ongoing SEO Management

For businesses targeting regional, national, or eCommerce audiences, we offer fully managed SEO services to drive long-term growth:

• Keyword strategy and content optimisation
• Competitor and market trend monitoring
• Authority-building through ethical link strategies
• On-page and off-page SEO enhancements
• Regular performance reporting with clear, actionable insights

AI, GEO, AEO, AIO & The Future of Search

We’re seeing a wave of new “AI-first search” models and platforms, and while some have potential, many are still unproven. GEO, AEO, AIO (and any other acronym you can think of!) are attracting attention, but much of the surrounding hype is driven by “get-rich-quick” courses rather than sustainable, data-backed strategies.

There is a high probability website owners will see traffic drop for top of funnel style searches (as A.I. simply answers some of the queries and questions before people even reach a website). If that was all they needed answering then there will be no need for them to click through to a website.

But that doesn’t mean your content isn’t important. That doesn’t mean you should stop writing blogs and content. And that should mean you try to ensure that people who DO click through to your website have everything they need to make a decision. And that boils down to one thing TRUST.

Every single customer goes through three decisions (sometimes immediately, sometimes over a period of time):

• Know – does the visitor know you? Have they heard of your business name or brand before?
• Like – do they like what they read and see? Are you answering questions they have on the page? Are you posing questions they hadn’t even considered on the page?
• Trust – Can they trust you? Do you have reviews visible on your website? Do you have case studies if you are a Business to Business company? Do you have testimonials from real people?

Our stance is simple:

• AI-powered tools will change how people search, but they won’t replace SEO overnight.
• Search engines will still rely on optimised, high-quality content and technically sound websites.
• Zaddle focuses on what drives results today while adapting as the search landscape evolves.

Why Choose Zaddle for SEO

We specialise in helping SMEs compete effectively without big-agency jargon or inflated costs. Here’s what sets us apart:

• Tailored Strategies – No cookie-cutter templates; we build plans around your goals.
• Transparent Reporting – You’ll always know where your investment is going.
• Full-Funnel Expertise – We blend technical know-how, content strategy, and conversion optimisation.
• Focused on ROI – Every recommendation we make ties back to measurable business impact.
• Ahead of the Curve – We monitor emerging trends without chasing hype.

Let’s Grow Your Visibility

Whether you need a technical SEO audit, better local rankings, or full SEO management, we’ll help you attract more of the right visitors and turn them into customers.

Ready to improve your search performance?
Book a free consultation with Zaddle today and let’s build a strategy that works.