Google Ads Training For SMEs

Learn How to Run Google Ads the Right Way

Running Google Ads can feel overwhelming. You’ve set up a campaign, picked some keywords, maybe even seen a few clicks but are you confident you’re doing it right?

At Zaddle, we run practical, jargon-free training sessions that show you exactly how to run profitable Google Ads campaigns. Whether you’re starting from scratch or looking to sharpen up what you’re already doing, we’ll guide you step by step.

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Who Is This Training For?

Our Google Ads training is ideal for:

• Business owners who want to stop outsourcing and start taking control
• Marketing managers who want to sharpen their skills and boost ROI
• Anyone who’s tired of wasting budget and not seeing results
• People new to Google Ads but who want to have a great understanding of how it works

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Two Courses. One Goal: Better Results.

Google Ads: Beginner Course

Perfect for those just starting out or struggling to make their campaigns work. We cover the core essentials, from setting up your account properly to understanding how the bidding system actually works. By the end of the session, you’ll feel confident in running your own campaigns (and not blowing your budget in the process).

You’ll learn:

• How Google Ads really works without the jargon
• Keyword match types and how they affect spend
• Writing ads that actually get clicks
• Basic campaign setup and what settings to avoid
• When to use Automated bidding strategies
• How to avoid the many “helpful” options suggested by Google as you set up your account
• How to track what’s working

If you’ve ever said, “I’m getting clicks but no sales” this one’s for you.

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Google Ads: Intermediate to Advanced Course

This course is for those already running campaigns but looking to level up. Maybe you’re getting some results, but things feel inconsistent. Or maybe you’re ready to scale but not sure how.

You’ll learn:

• How to structure your campaigns for better control
• Smart bidding strategies (and when to use them)
• How to spot wasted spend and cut it fast
• Advanced keyword strategies
• How to set up and test conversion tracking that actually tracks
• How to avoid many of the automated settings within your Google Ads account

If you’re already running ads but know they could be doing more this one’s for you.

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Why Learn Google Ads with Zaddle?

We’re not here to sell you theory, we live and breathe Google Ads every day. Our training is based on what actually works for real businesses in competitive markets. We speak your language, cut out the noise, and focus on getting results.

• Delivered by experienced practitioners
• Focused on real-world application
• Tailored to your industry, goals, and skill level
• Held in-person or online, whatever suits you best

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You’ll Walk Away With:

• A clear understanding of how Google Ads works
• The confidence to build or manage your own campaigns
• Practical tips you can apply immediately
• A full day of expert guidance in a no-pressure environment

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Ready to Stop Guessing and Start Getting Results?

Whether you’re just getting started or want to take your current campaigns further, our Google Ads training gives you the knowledge and tools to succeed without wasting more budget in the meantime.

Let’s help you take control of your ads and get them working for your business.