Microsoft Bing Ads Training

Master Microsoft Bing Ads with Expert Training

Want to manage your own Microsoft Bing Ads campaigns but aren’t sure where to start? Or maybe your in-house marketing team needs to sharpen their skills to get better results?

At Zaddle, we deliver tailored Microsoft Bing Ads training designed around your business, your goals, and your team’s experience level. Whether you’re completely new to Bing Ads or want to fine-tune your existing knowledge, we’ll give you the tools, techniques, and confidence to manage campaigns effectively and get better ROI from your budget.

Flexible Training, Built Around You

We know every business learns differently, so we offer training in the way that suits you best:

• In-Person Training at Your Premises – We come to you, working directly with your team in your own environment.
• Training at a Mutually Convenient Venue – Ideal if you want to focus away from your day-to-day operations.
• Online Training – Delivered via Zoom, Google Meet, or Microsoft Teams for complete flexibility.
• 1-to-1 or Group Sessions – Whether you’re an individual business owner or a marketing team, we tailor the approach to match your needs.

Who Our Bing Ads Training Is For

Our training is perfect for:

• Business owners who want to manage their own Microsoft Ads campaigns confidently
• In-house marketing teams looking to upskill and improve performance
• Agencies or freelancers who want to expand their PPC offering
• SMEs that want better control over their advertising spend

What’s Covered in Your Training

Your training is completely customised, but typically we’ll cover:

Account Setup & Structure

• Creating campaigns, ad groups, and ads the right way
• Organising your account for clarity and scalability

Keyword Research & Targeting

• Finding the right keywords for your business
• Using match types effectively
• Identifying and applying negative keywords

Creating High-Performing Ads

• Writing compelling ad copy that drives clicks
• Using ad extensions to improve visibility
• A/B testing for better performance

Budgeting & Bidding Strategies

• Setting realistic budgets for your goals
• Choosing the right bidding models
• Reducing wasted spend

Conversion Tracking & Reporting

• Setting up conversion goals and tracking
• Understanding key performance metrics
• Using data to make smarter decisions

Optimisation Techniques

• Improving campaign performance over time
• Scaling successful campaigns
• Troubleshooting common issues

Your Key Takeaways

By the end of the training, you’ll have:

• A clear understanding of how Microsoft Bing Ads works
• Confidence to set up and manage campaigns effectively
• Practical tips for reducing wasted spend and improving ROI
• Actionable strategies tailored to your business and industry

Why Choose Zaddle for Bing Ads Training

Unlike generic workshops, our training is designed around your business, we focus on your products, your audience, and your goals. We bring real-world experience from managing campaigns for SMEs across the UK and give you insights you can use straight away.

Book Your Training Session Today

Whether you’re a business owner, an in-house marketing team, or an agency looking to build Bing Ads expertise, we’ll help you take control of your campaigns.

Ready to become confident with Microsoft Bing Ads?
Book your tailored training session with Zaddle today (in person or online).