Shopping Feed Optimisation

Get Your Products Seen and Sold

If your Shopping Ads aren’t delivering the results you expected, it might not be your campaign that’s the problem, it’s probably your product feed.

Your feed is what powers your ads. It’s the data Google relies on to decide when, where, and how your products appear. If the information’s vague, inaccurate, or poorly formatted, your products get buried no matter how much budget you throw at it.

That’s where Zaddle’s Product Feed Optimisation service comes in.

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Why Product Feed Optimisation Matters

Think of your feed as your online storefront, but instead of enticing window displays, it’s product titles, descriptions, prices, categories, and images doing the selling. And if that storefront isn’t in great shape, Google won’t show it off.

A well-optimised feed helps you:

• Show up for the right search queries
• Improve click-through rates with clearer listings
• Reduce wasted ad spend on irrelevant clicks
• Unlock better performance in Shopping and PMax campaigns
• Avoid disapprovals or missing products altogether

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What We Do

We don’t just clean up your feed, we enhance it for performance. Our optimisation process includes:

1. Title Rewriting

Your product titles are one of the biggest factors in your visibility. We rewrite them using high-performing keywords that match how people actually search without making them unreadable.

2. Description Enhancement

Descriptions need to do more than fill a space. We fine-tune yours to focus on key features, benefits, and search relevance.

3. Image Checks

We identify and flag low-quality or non-compliant images that could be harming your performance and advise on fixes. We also check whether you are using all the available images for each product or just “one”

4. Attribute Completeness

From GTINs and MPNs to colours, sizes and materials, we make sure your listings are rich with data that improves targeting and eligibility.

5. Category Mapping & Labelling

We ensure your products are assigned to the most appropriate categories so they show up in the right searches and aren’t misfiled. Labelling allows you to create filters for specific products – for example, Best Sellers – why would you want you best selling products sharing the same budgets as products that offer no positive return on ad spend (ROAS)?

6. Feed Formatting & Delivery

We review how your feed is generated (from platforms like Shopify, Magento, WooCommerce, etc.) and advise or implement improvements that reduce errors and sync issues.

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For Businesses That Rely on Results

This service is ideal for:

• eCommerce retailers looking to boost Shopping Ad performance
• Brands seeing feed errors or disapproved items
• Businesses scaling their product range and needing structure
• Agencies or in-house teams looking for expert feed support

You don’t need to be running huge budgets for your feed to matter, even modest campaigns get better results when your feed is properly optimised.

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What You’ll Get

• A fully reviewed and optimised feed
• Recommendations on further improvements or tech setup
• Optional implementation support (we can do the heavy lifting)
• Confidence that your ads are built on the right foundation

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Make Your Feed Work Harder

There’s no point in running great campaigns on a broken or underperforming feed. Let us sort it and help your products show up where they belong.

Clearer data. Smarter ads. Better results.