Google Shopping Ads Training

Learn How to Sell More, Spend Less, and Take Control of Your Campaigns

Running Google Shopping Ads can be one of the most powerful ways to drive eCommerce sales — but only when you know how to use them properly.

If you’ve ever felt unsure about your product feed, overwhelmed by campaign settings, or frustrated by wasted budget, Zaddle’s Google Shopping Ads Training is here to fix that. Our sessions can be hands-on, practical, and designed to give you the confidence and skills to run successful Shopping campaigns — whether you’re starting from scratch or already running ads.

We offer in-house training to individuals or marketing teams, 1-2-1 or team training at a neutral venue, classroom style training for multiple individual businesses or online training over zoom or Google Meets.

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Who This Is For

Our training is designed for:

• Business owners who want to manage their own Shopping Ads
• In-house marketers who want to upskill and get better results
• Teams already running campaigns but struggling to scale profitably

No waffle. No recycled slide decks. Just proper training that works in the real world.

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What You’ll Learn

We’ve packed our training with what actually matters — no padding, no theory for theory’s sake.

1. How Shopping Ads Really Work

Understand how Google decides when and where your products appear — and what you can do to influence it.

2. Product Feed Basics (and Fixes)

Learn how to structure and optimise your feed so your products show up more often, more accurately, and more profitably.

3. Campaign Types & Structure

Get to grips with Standard Shopping vs Performance Max campaigns, and when (and how) to use each one.

4. Bidding & Budgeting

We’ll demystify bidding strategies and teach you how to control your spend without choking your performance.

5. Interpreting Results

Learn which metrics matter, where to find them, and what they’re telling you — so you can make smart changes quickly.

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Delivery That Fits You

Whether you prefer to learn face-to-face or from your desk, we offer flexible formats:

• In-person training for teams or individuals
• Live online sessions for remote learning
• Private tailored workshops for your business and your products

Every session includes real examples, walk-throughs, and time to ask questions.

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Why Learn with Zaddle?

We don’t just teach this stuff — we manage Google Shopping campaigns for clients day in, day out. Our training is based on real experience, real budgets, and real challenges that businesses like yours face.

You won’t get theory without action. You’ll walk away knowing how to:

• Spot and fix issues in your product feed
• Structure campaigns for visibility and control
• Get better results from the same budget

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What You’ll Walk Away With

• Confidence to run and manage Shopping campaigns
• Clear understanding of how Google Shopping works
• Actionable advice you can apply straight away
• Ongoing support options if you need help later

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Let’s Get You Trained Up

If you’re ready to take control of your Google Shopping performance, we’ll show you how. Whether you’re starting fresh or need to fine-tune what you’re already doing, this training will give you the clarity and tools you’ve been missing.

Let’s turn you or your team into Shopping Ads pros.