Monthly SEO Management Services

A steady, strategic SEO programme that compounds results month after month.

Ad-hoc tweaks won’t move the needle. Sustainable search growth comes from a disciplined monthly SEO programme that blends technical excellence, search-first content, authority building, and clear reporting. Our Monthly SEO Management keeps your site healthy, your content aligned to real demand, and your brand visible at every stage of the funnel without guesswork.

What “managed SEO” means

• More qualified traffic from keywords that match buyer intent.
• Better conversion rate through search-friendly UX and clear journeys.
• Compounding visibility as topical coverage and authority grow.
• Predictable execution with a shared roadmap and monthly priorities.
• Transparent reporting so you always know what’s working and why.

What’s included each month

• Quarterly Strategy & Roadmap
  90-day plan with focus themes (clusters), target pages, and technical priorities.
• Content Planning & Briefs
  Search-first briefs (entity coverage, SERP features, FAQs, internal links) for net-new or refresh content.
• On-Page Optimisation
  Titles/H1s, internal links, structured data, media optimisation, and UX tweaks that aid rankings and conversions.
• Technical SEO Care
  Crawl/index management, Core Web Vitals monitoring, canonicalisation, redirects, sitemap hygiene, log-file insights where available.
• Authority & Digital PR
  Ethical outreach, brand mentions, and link earning aligned to your topics (no spammy link schemes).
• Local SEO (if relevant)
  GBP/Bing profile updates, location page improvements, review prompts, and UTM hygiene.
• Analytics & Experimentation
  GA4 goal checks, annotation log, test plans (titles, layouts, schema, FAQ blocks), and post-test readouts.
• Monthly Performance Report & Call
  Looker Studio dashboard + narrative analysis: movements, leads, revenue proxies, and next steps.

Our monthly seo management approach (deep dive)
1) Strategy that adapts

• Topical clusters anchored to real search behaviour (not brand wish-lists).
• Funnel mapping (awareness → consideration → decision) so content serves actual buyer needs.
• Effort/Impact scoring to prioritise the work that moves metrics fastest.

2) Technical excellence (quietly preventing disasters)

• Crawl budget & index control (robots, canonicals, noindex, parameter handling).
• Duplicate/cannibalisation detection and consolidation.
• Core Web Vitals remediation (LCP, CLS, INP) with dev-ready tickets.
• Internationalisation/localisation rules if you expand regions.
• 404/redirect governance and staging → production QA checklists.

3) Content that wins the SERP

• Briefs built from SERP intent: comparison tables, step-by-steps, pros/cons, price guidance, calculators.
• Entity & question coverage from “People Also Ask,” related searches, and topical neighbours.
• Refresh playbook for decaying winners (update stats, examples, internal links, schema).

4) Authority without risk

• PR/story hooks that match your expertise (data pieces, how-tos, industry takes, partnerships).
• Supplier/partner citations, directories with editorial review, and relevant industry resources.
• No paid links, PBNs, or footprints that jeopardise your domain.

5) Local visibility where it counts

• Category/services tuning, seasonal posts/offers, photo hygiene, Q&A, review cadence.
• Location page uniqueness: local proof, case studies, FAQs, and internal link paths.

6) Measurement that closes the loop

• North-star metrics: qualified organic sessions, assisted/last-click leads, revenue proxy, ranking distribution by cluster.
• Leading indicators: impressions, click-through rate, crawl stats, internal-link equity flow.
• Attribution sanity: UTMs for GBP/Bing, segmenting brand vs non-brand, and annotation of major changes.
• Looker Studio dashboard tailored to your KPIs, updated automatically.

How we work with you

1. Onboarding (Weeks 1–4)

• Technical & content baseline audit, measurement check, cluster prioritisation, and roadmap.

2. Monthly Cycle

• Sprint planning: confirm priorities and dependencies.
• Execution: technical tasks, content briefs/refreshes, authority outreach.
• QA & publish: staging checks, post-publish annotations.
• Review: performance readout, insights, and next-month plan.

3. Quarterly Reset

• Strategy refresh based on wins, losses, SERP shifts, and pipeline needs.

Who does what (clear roles)

• Zaddle: research, strategy, briefs, technical tickets, on-page edits (where CMS access allows), outreach/PR, reporting.
• You/your team: approvals, subject-matter input, publishing (if preferred), dev implementation where required.
• Hybrid: we can implement in your CMS and coordinate devs, or run advisory-only if you prefer.

Plans to suit your stage (scope examples)

• Essentials – Foundation technical fixes, on-page improvements, 1–2 briefs or refreshes/month, baseline authority work, monthly reporting.
• Growth – Deeper technical care, 3–4 briefs/refreshes, proactive PR, local SEO, experimentation cadence, advanced reporting.
• Authority – Site-wide architecture projects, content hub build-outs, digital PR campaigns, multi-location/local at scale, product-led SEO, stakeholder workshops.

(We’ll recommend a scope that fits your budget and commercial goals.)

What success looks like

• Increased non-brand visibility across target clusters.
• More high-intent traffic landing on the right pages.
• Growth in qualified leads/sales, not just rankings.
• Reduced dependency on paid search for baseline demand.
• Faster content production with clear briefs and repeatable wins.

Common issues we fix (fast wins + long plays)

• Thin/duplicate pages and keyword cannibalisation.
• Orphaned content and weak internal link pathways.
• Title/H1 misalignment and poor SERP click-through.
• Unoptimised or missing schema blocking rich-result eligibility.
• Slow templates dragging down site-wide Core Web Vitals.
• Blog volume with no topical strategy (traffic that doesn’t convert).
• Local pages/profiles that exist but don’t rank – or rank but don’t drive enquiries.

Why SMEs choose Zaddle

• 18+ years running SEO that ties to pipeline and revenue – not vanity metrics.
• Search-first strategy that becomes a buildable plan: sitemap, briefs, tickets, and QA.
• Transparent execution & reporting – you’ll see precisely what we did and what happened.
• Flexible engagement – we can implement end-to-end or empower your in-house team.

FAQs For Search Engine Optimisation (SEO)

Do you guarantee rankings?
No ethical agency can. We commit to best-practice execution, clear strategy, and measurable progress on the KPIs that matter.

Can you produce the content too?
Yes. We can deliver full articles/landing pages or provide briefs for your writers, whatever suits your workflow.

What if we already have developers/another agency?
Great. We’ll collaborate through tickets and shared roadmaps, focusing on speed to impact.

Is link building included?
Ethical digital PR and authority development are part of Growth/Authority scopes. No risky link schemes.

How do you report?
A Looker Studio dashboard + monthly narrative report and call. All changes are annotated so you can connect actions to outcomes.

Ready to make SEO a reliable growth channel?

If you want compounding organic growth not one-off fixes, let’s put a monthly programme in place that delivers.

Let’s talk. Get in touch about Monthly SEO Management today.