Google Analytics GA4 Training

Learn how to make sense of your data, track what matters, and use GA4 with confidence.

For many SMEs, Google Analytics 4 (GA4) can feel overwhelming. The new interface, different event model, and complex reports make it hard to know where to start or how to get the answers you actually need. That’s why we created our GA4 Training, designed specifically for small and medium-sized businesses that want clarity, confidence, and control over their analytics.

Whether you’re completely new to GA4 or already using it but want to understand it better, our training will give you the skills to make smarter, data-driven marketing decisions.

Why GA4 Training Matters for SMEs

GA4 is more than just an upgrade from Universal Analytics, it is a whole new way of tracking and reporting. Without the right training, many businesses risk:

• Tracking the wrong things (or nothing at all).
• Misreading reports and making poor decisions.
• Relying on agencies for insights they could easily find themselves.
• Missing opportunities to optimise campaigns and improve ROI.

With the right training, you’ll know exactly how to navigate GA4, interpret your data, and put it to work for your business.

What Our GA4 Training Covers

We make training practical, jargon-free, and tailored to your business goals. Typical beginner-to-intermediate sessions include:

• GA4 Basics & Navigation
  Understand the interface, reports, and how GA4 differs from Universal Analytics.
• Events & Conversions
  Learn how GA4 tracks actions, how to set up meaningful events, and how to mark them as conversions.
• Traffic Sources & Campaign Tracking
  See where your visitors are coming from, and how to use UTM tags to track your marketing properly.
• Audience Insights
  Discover who’s visiting your site, how they behave, and what drives them to convert.
• Custom Reports & Explorations
  Build simple but powerful reports that answer your specific business questions.
• Practical Exercises
  Hands-on training using your own GA4 property because real learning happens when you apply it.

How the Training Works

We know every SME is different, so we offer flexible formats to suit your needs:

• 1-to-1 or Group Sessions – tailored training for individuals, teams, or departments.
• Online or In-Person Delivery – learn from anywhere, or bring us on-site.
• Customised Content – focused on your website, campaigns, and KPIs, not generic examples.
• Step-by-Step Guides – takeaway notes and recordings so you can revisit the training anytime.

Who Should Attend?

Our GA4 Training is ideal for:

• Marketing managers who want to measure campaign success.
• Business owners who need clarity on ROI.
• In-house teams learning to manage analytics without relying on agencies.
• Anyone moving from Universal Analytics to GA4 and feeling unsure where to start.

No advanced coding or analytics experience required. We keep everything beginner to intermediate friendly.

Why Choose Zaddle for GA4 Training?

• 18+ Years of Experience – We’ve trained hundreds of SMEs to use analytics with confidence.
• Certified Experts – Google Analytics specialists who know the platform inside out.
• Practical, Not Theoretical – Focused on the real-world insights your business needs.
• Supportive Approach – We make sure every participant leaves confident, not confused.

Related Services

Looking for more than just training? Explore our other analytics services:

• GA4 Audits – Get your setup reviewed and fixed before training.
• Looker Studio Reporting – Learn how to turn your GA4 data into easy-to-read dashboards.

Ready to Learn GA4 With Confidence?

Stop guessing and start knowing. Our Google Analytics 4 Training gives you the tools, confidence, and knowledge to get the most out of your data (without the jargon).

Let’s talk. Get in touch today to book your GA4 training session.