Local SEO Training Including GBP Optimisation

Local SEO Training (Including Google Business Profile Optimisation & Management)

Take control of your local visibility. Learn the exact skills, tools, and frameworks to get your business showing up in Google Maps, the local pack, and “near me” searches.

For many SMEs, local SEO isn’t a “nice-to-have” it is survival. Most customers now search with location in mind. If you’re not appearing in the top results, you’re not even in the conversation. But local SEO isn’t just about claiming a Google Business Profile (GBP) it is about optimising it, keeping your business data consistent everywhere, collecting and leveraging reviews, and aligning your website to local search intent.

Our Local SEO Training strips away the confusion and gives you a repeatable, SME-friendly playbook. You’ll leave with the confidence, templates, and checklists to manage your own local visibility without needing to constantly outsource or guess.

Who this training is designed for

We’ve built this training to meet the needs of real businesses, not SEO theorists.

• Business owners: Understand how Google surfaces local businesses and what you can do to influence it.
• Marketing managers & in-house teams: Get a structured framework to roll out across locations.
• Multi-location businesses & franchises: Learn scalable strategies for consistency across branches.
• Agencies & freelancers: Add GBP and local SEO to your client service offering with confidence.

The common thread? You want control, clarity, and measurable local results.

What you’ll actually learn

Theory is worthless unless it translates into action. That’s why our sessions blend why it matters with how to do it.

• Google Business Profile mastery: From categories and attributes to posts, products, and messaging learn how to turn your GBP into a lead magnet.
• NAP consistency (Name, Address, Phone): Why consistency across the web is critical, and how to fix duplicates and errors.
• Local landing page frameworks: The structure, content, and schema that make pages rank and convert.
• Reviews as SEO fuel: Practical ways to generate more reviews, respond effectively, and turn feedback into content.
• Authority building: Local PR, community engagement, and link signals that push you past competitors.
• Tracking & KPIs: How to measure impressions, calls, clicks, and conversions from local SEO.
• Competitor intelligence: Spot gaps in categories, reviews, and citations where you can leapfrog rivals.

Delivery formats (you choose)

We know training needs to fit your setup and learning style. That’s why we offer:

1. Face-to-face (UK-wide): 2 x Half or 1 x full-day workshops at your office or venue.
2. 1-to-1 coaching: Focused, private sessions built around your GBP and site.
3. 1-to-many (teams): Interactive workshops for marketing or management teams.
4. Online training: Modular, bite-sized sessions with live Q&A perfect for distributed teams.

Every session is interactive and customised with no generic slide decks. We work with your actual GBP, website, and competitors.

Deep dive: Course structure

Google Business Profile Optimisation

• Choosing the right categories & subcategories.
• Products, services, and attributes for visibility.
• Photos, posts, and updates that drive engagement.
• Leveraging advanced features (Q&A, bookings, messaging).

Directory & NAP Consistency

• Why Google cares about consistent data across the web.
• Identifying duplicates, errors, and outdated listings.
• Tools and manual processes for citation cleanup.

Local Landing Pages

• When to create them (single vs multi-location).
• On-page structure: titles, H1s, schema, internal links.
• How to avoid thin/duplicate content across multiple branches.

Reviews & Reputation

• Building a system to generate authentic reviews.
• Responding in ways that build trust and SEO value.
• Using reviews in site content and structured data.

Local Authority Signals

• Local PR: sponsoring events, community news, local media.
• Building links that Google recognises as “genuinely local”.
• Creating content hubs around service areas.

Tracking & Measurement

• GA4 event tracking for calls, form fills, and clicks.
• UTM tagging to separate GBP traffic in reports.
• Monitoring with Search Console & GBP Insights.

Competitor Insights

• How to benchmark categories, reviews, and links.
• Spotting tactical weaknesses to exploit.
• Building a long-term competitive map.

Deliverables you’ll take away

You don’t just sit through slides, you leave with tools:

• A GBP optimisation checklist you can reuse.
• A NAP audit template to manage directories.
• A local landing page content framework.
• A review generation & response system.
• A tracking setup guide for GA4 & GBP Insights.
• A competitor analysis template to update quarterly.

These aren’t “bonus handouts” they are the backbone of your new local SEO process.

Why this training matters

For SMEs, local SEO is often the highest ROI marketing channel:

• It targets people actively searching for your service in your area.
• It creates credibility through reviews and visibility.
• It scales cost-effectively: one-time fixes, ongoing benefits.

But here’s the truth: most SMEs underperform locally because they treat GBP like a static directory listing. Our training flips that. It teaches you to treat local SEO as a living, measurable channel that can deliver calls, enquiries, and foot traffic month after month.

Our approach

We combine education, practical demonstration, and systems thinking.

1. Discovery: We learn about your goals, current visibility, and challenges.
2. Custom syllabus: Built around your business type and market.
3. Live training: We optimise and demonstrate with your actual profiles and pages.
4. Resources: Checklists, templates, and systems to embed locally.
5. Follow-up: Optional support hours for Q&A or coaching.

Location & availability

We’re based in Lincoln, UK and deliver training nationwide. Choose 2 x half-days, or 1 x full-day, or modular sessions online. Multi-location programmes available.

Local SEO & Google Business Profile Training FAQs

Do I need technical SEO knowledge?
No. This training is designed for non-technical marketers and business owners.

Will you optimise my GBP during the session?
Yes, we’ll walk through live changes where possible so you see the process in action.

Can you help after training?
Yes, we offer Local SEO management if you’d like ongoing optimisation.

Is this for single-location businesses only?
No, we adapt for franchises, chains, and service-area businesses.

Ready to own your local market?

Get the frameworks, confidence, and tools to turn your Google Business Profile and local presence into a revenue engine.

Book your Local SEO Training today.