Social Media Marketing & Training

Social Media Services for SMEs

Practical, proven social campaigns that turn attention into leads and revenue without wasting budget.

Your customers scroll fast. We help you reach them with the right message, on the right platform, at the right moment. Our Social Media Services combine sharp strategy, creative that fits each channel, and measurement you can trust. From Meta and TikTok to LinkedIn, Pinterest and YouTube, we build a simple, repeatable system that drives results and scales with your business.

What you get (deliverables you can act on)

• Channel-Mix Plan (plain English): Where to play, how to win, and what to expect by channel – tied to your goals and budget.
• Creative System & Content Calendar: Message pillars, hook angles, post cadence, and production templates sized for each platform.
• Ad Account & Tracking Setup: Pixel/Tag install, conversions, consent-safe firing, and clean account structures ready to scale.
• Test-&-Learn Roadmap: A/B plans for audiences, creatives, placements, and bids – with weekly actions, not theory.
• Performance Dashboards: One source of truth for spend, CPA/CPL/ROAS, assisted conversions, and trendlines.
• Lead Handling & Sales Handover: UTM conventions, CRM/GA4 alignment, and workflows so leads don’t leak.
• Playbooks & Training: Clear how-tos for your team – posting, community management, and ad hygiene.
• Governance: Brand safety, approvals, and roles/permissions to keep everything tidy and secure.

How we work (simple, scalable)

1. Discover & Align – Audience, offers, current performance, and budget. We agree KPIs that matter.
2. Set Up Foundations – Tracking, account structure, audiences, and creative baselines.
3. Launch & Learn (first 4–6 weeks) – Controlled tests to find winners and cut waste quickly.
4. Optimise & Scale – Shift spend to what works; expand creative angles and audiences.

Social Media Services Snapshot

Meta Ads & Marketing
Full-funnel campaigns across Facebook and Instagram that balance efficient lead gen with profitable sales. We build clean account structures, sensible audiences (prospecting, retargeting, loyalty), and creative that feels native – thumb-stopping visuals, strong hooks, and clear CTAs. Expect rigorous testing, clear naming conventions, and ROAS/CPL you can track back to revenue.

Meta (Facebook) Training
Hands-on sessions for SMEs covering account hygiene, campaign objectives, audiences, creative best practices, budgeting, and reading results without the jargon. We include plug-and-play checklists, troubleshooting steps, and a 90-day action plan your team can run immediately.

Meta (Instagram) Training
Grow reach and intent on Instagram with content that suits feed, Stories and Reels. We cover content pillars, hooks, captions, and CTAs; how to blend organic with paid; and simple workflows for producing more good content in less time – without burning the team out.

Pinterest Ads, Marketing & Training
Great for product discovery and high-intent planning. We craft idea/ad pins and keyword-aligned boards, then retarget engaged users to convert. Training covers creative specs, pin SEO, and pacing so you capture demand over longer consideration cycles – ideal for home, lifestyle, fashion, wedding, and gifting niches.

LinkedIn Ads & Marketing
B2B growth with smart targeting: industries, seniorities, and account lists. We pair thought-leadership content with lead forms and retargeting to warm up prospects before the ask. Expect clean UTM strategy, lead routing to CRM, and reporting that shows pipeline impact – not just clicks.

LinkedIn Marketing Training
We teach your team how to build authority and demand: profile optimisation, content formats that win (carousels, short video, POV posts), posting cadence, and comment strategies. Paid amplification basics included so high-performing posts can scale beyond your network.

TikTok Ads & Marketing
Short-form video that doesn’t feel like an ad. We build creator-style concepts, lightweight production workflows, and rapid creative testing to find hooks that convert. Ideal for DTC and lead gen where personality and proof sell – paired with sensible targeting and strong landing experiences.

YouTube Ads & Marketing
Reach intent-rich audiences with in-stream and in-feed formats, sequenced for awareness, consideration, and conversion. We script for the first 5 seconds, design for mobile, and connect measurement to GA4 so you see assisted conversions alongside direct wins.

YouTube Marketing Training
Channel strategy for SMEs: positioning, content series, thumbnails/titles that earn clicks, and analytics that guide what to make next. We’ll define a repeatable production cadence your team can sustain – and show you how to turn organic winners into efficient paid ads.

Measurement, tracking & compliance

• Consent-aware tracking (pixel/tag set-up, server-side options where appropriate) and conversion quality checks.
• UTM conventions and naming standards so every report is clear and comparable.
• GA4 dashboards that report on what leadership cares about: leads, sales, ROAS, cost per qualified lead.

What we need from you

• Access to ad accounts, GA4, and your consent/analytics setup (or we’ll create a clean structure).
• Brand guidelines, recent creative assets, and any existing audience lists/CRM segments.
• Your commercial goals, target ICPs, budgets, and success metrics (CPL/CPA/ROAS targets).

Why SMEs choose Zaddle

• 18+ years helping UK SMEs grow – no fluff, just systems that work.
• Training-first mindset: we build and we teach, so you’re not dependent on us.
• No jargon – we’ve done this long enough to avoid terms that leave delegates blank faced.
• Measurable outcomes: dashboards tied to leads and revenue, not vanity metrics.
• Local partner in Lincoln, supporting clients across the UK with quick comms and practical support.

FAQs about Social Media for SMEs

Which channels are right for us?
We match channels to intent, audience, and budget. For B2B, LinkedIn + retargeting on Meta is often the core. For Direct To Consumer (DTC) , Meta + TikTok/YouTube, with Pinterest for discovery. We’ll justify the mix in plain English.

Do we need big budgets to see results?
No. We start with tight tests to find efficient creative and audiences, then scale what proves out. Cutting waste beats spending more.

Who makes the content?
We can offer end-to-end production (but this would be with one of our digital partners), or set you up with templates and a content calendar. Whatever keeps quality high and costs sensible.

How soon will we see impact?
Most accounts see early signal within 2–4 weeks as tests settle, with compounding gains over 8–12 weeks as winners scale.

Related services

Monthly SEO Management – Compounding organic growth to complement paid.

Content Strategy & Production – Messages and assets built to convert.

Analytics & Dashboards – See the full picture across channels.

Ready to turn scrolls into sales?

Let’s build a social system that reliably delivers leads and revenue – without the drama.

Let’s talk. Book your Social Media Services consultation today.