Google AdWords Tip #3

By Liam Lally | 12th January 10

Since I am on a roll, my third Google AdWords tip for today is this – before you start, find out how competitive your product or service will be to “bid” on.

The competitiveness of your market can make a huge difference to the amount of money you would need to “bid” to appear on the first page? For example if you wanted to “bid” for the phrase Life Insurance quote, this would could cost you as much as £30 per click!! Would this provide value for money? Do you have a ridiculously large budget, or would you have a high conversion rate to make this pay?

Understanding this is crucial to the success of your Google AdWords marketing campaign.

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