Google Remarketing

By Liam Lally | 29th March 10

Have you ever wondered why you see Google AdWords (usually image Adwords) that are closely related to what you are interesting in? All this happens, despite the AdWord not being “relevant” to the website you are looking at (which is not something you would usually associate with Google’s Adsense advertising).

Well this is a new development from Google called “remarketing”. If you have clicked on an image adword expect it to follow you around the internet. I believe it also works if you have carried out a Google search for a particular product or service (e.g. plane tickets etc.)

This is to help businesses reinforce their brand / sales message to you. I think it is a great service from Google personally, and I can see that it could benefit my clients tremendously.

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