Cookie Policy
Zaddle Internet Marketing Ltd
Last updated: 13th September 2025 • Version: v1.1
This Cookie Policy explains how we use cookies and similar technologies on zaddle.co.uk and how you can manage your preferences.
1. What are cookies?
Cookies are small text files placed on your device. They help websites function, measure performance, and personalise content/ads. Similar technologies include pixels, tags, SDKs, and local storage. We collectively call these “cookies”.
2. How we use cookies
We use cookies for:
- Essential: to make the Site work (e.g., page navigation, security, cookie consent storage).
- Analytics: to understand site usage and improve performance (e.g., GA4).
- Marketing: to measure campaigns or show relevant ads on other sites/social platforms.
We will only use non-essential (analytics/marketing) cookies with your consent. You can change your choices at any time via the cookie banner (“Cookie settings”).
3. Managing your preferences
- Use our cookie banner to accept or reject categories and to withdraw consent later.
- You can also manage cookies in your browser settings (blocking, deleting, or limiting cookies).
- If you block essential cookies, some features may not work.
4. Cookies we use (illustrative list)
| Category | Cookie | Provider | Purpose | Duration |
|---|---|---|---|---|
| Essential | cookie_consent | Zaddle | Stores your cookie choices | 6–12 months |
| Essential | __cf_bm / security token | Hosting/CDN (if used) | Bot/security features | Session–30 min |
| Analytics | _ga | Google Analytics 4 | Distinguish users (consent-based) | 13 months (default region-specific) |
| Analytics | ga*property | Google Analytics 4 | Session state/measurement | 13 months |
| Marketing | _gcl_au | Google Ads | Conversion/attribution | 90 days |
| Marketing | _fbp | Meta | Ad delivery/retargeting | 90 days |
| Marketing | _uetsid / _uetvid | Microsoft Ads | Conversion/retargeting | 1 day / 13 months |
| Marketing | _pin_unauth | Ad performance | 13 months | |
| Marketing | tt_ (pixel)* | TikTok | Ad performance | 13 months |
5. Third-party cookies
Some cookies are set by third parties (e.g., Google, Meta, Microsoft, TikTok, LinkedIn, Pinterest). We do not control these cookies. Please review their privacy/cookie notices for details.
6. Changes
We may update this Cookie Policy and the cookie table to reflect changes to our Site, providers, or the law.
7. Contact
Questions about cookies: [cookies@zaddle.co.uk].
Get in touch
If you have any questions or if your website needs optimising to reach your target audience, contact me on the below:
