Privacy Policy

Zaddle Internet Marketing Ltd (“Zaddle”, “we”, “us”, “our”)
Controller for the Site and our own marketing: Zaddle Internet Marketing Ltd
Registered office: 24 The Hardings, Lincoln, UK • Company Number 09524255
Contact: privacy@zaddle.co.uk • 0344 9930600
Supervisory authority: Information Commissioner’s Office (ICO), UK

Last updated: 13th September 2025 • Version: v1.1

1. Scope

This Privacy Policy explains how we handle personal data when you:

• visit zaddle.co.uk;
• contact us (forms, email, phone, events);
• subscribe to resources or marketing; or
• are a business contact of ours (prospect, client, supplier).

Client services (e.g., audits, training, managed campaigns) may also involve processing personal data on your behalf. Where we act as a processor, a separate Data Processing Addendum (DPA) applies.

2. The data we collect

2.1 Data you provide

• Contact data: name, job title, company, email, phone.
• Enquiry details: service interests, budgets, notes.
• Billing & contracting (B2B): company details, addresses, VAT, signatory names.
• Event/training: attendee names/roles; dietary/access requirements if voluntarily provided.
• Marketing preferences: newsletter opt-ins, topics of interest.

2.2 Data we collect automatically

• Device/usage data: IP address, device identifiers, browser type, pages viewed, referring URLs, session data, timestamps.
• Cookies/trackers: see Cookie Policy for full details.

2.3 Data from third parties

• Public business sources (e.g., Companies House), event platforms, social platforms (if you interact with our pages), and referrals.

2.4 Special categories

We do not intentionally collect special category data via the Site. Please do not submit it. If you do, we will delete or minimise it where feasible.

3. Purposes & lawful bases

We process personal data only where we have a legal basis under UK GDPR and DPA 2018.

Purpose	Examples	Lawful basis
Respond to enquiries	Contact forms, emails, call-backs	Legitimate interests (to respond); Contract if discussing/entering an agreement
Provide services & account administration	Proposals, SOWs, invoicing, support	Contract; Legal obligation (tax/records)
Marketing to business contacts	Newsletters, event invites, service updates	Legitimate interests (B2B), with consent where required; you can opt out anytime
Site analytics & improvement	GA4, conversion measurement	Consent (non-essential cookies/trackers)
Security & fraud prevention	Logs, threat detection	Legitimate interests
Legal & compliance	Record-keeping, responding to regulators	Legal obligation; Legitimate interests

Legitimate interests test: We balance our interests with your rights and expectations. You can object at any time (see Section 9).

4. Marketing

4.1 We may send B2B marketing emails to business contacts about relevant services. You can unsubscribe via any email or by contacting [privacy@zaddle.co.uk].
4.2 We will obtain consent where required (e.g., for non-essential cookies or certain electronic marketing under PECR).

5. Sharing your data

We share data with:

• Processors acting on our instructions (e.g., hosting, email, CRM, analytics, webinar tools, cookie banner provider, cloud storage, backups).
• Professional advisers (legal, accounting, insurers).
• Authorities where required by law.
• Event partners when you register for a co-hosted session (you’ll be told who they are).
  We do not sell personal data.

6. International transfers

If we transfer data outside the UK, we’ll use appropriate safeguards (e.g., UK IDTA / Addendum to EU SCCs, or adequacy regulations).

7. Retention

We keep data only as long as needed for the purpose collected, then delete or anonymise. Typical periods:

• Enquiries & sales correspondence: 24 months after last meaningful contact.
• Contract/admin records: 7 years (legal/tax).
• Marketing contacts: until you opt-out or we detect inactivity for 24 months.
• Analytics data: per our Cookie Policy (see cookie durations).

8. Security

We use appropriate technical and organisational measures, including access controls, MFA where available, least-privilege access, encrypted transport (HTTPS), and staff training.

9. Your rights

Subject to legal limits, you have rights to: access, rectify, erase, restrict, portability, and object to processing (including direct marketing). Where we rely on consent, you may withdraw consent at any time.
To exercise rights, email [privacy@zaddle.co.uk].
You may complain to the ICO; we would appreciate the chance to address your concerns first.

10. Children

Our Site and services are for businesses; we do not knowingly collect data about children.

11. Third-party sites

Our Site may link to third-party websites/platforms. Their privacy and cookie practices are their own; please review their policies.

12. Changes

We may update this Policy; the latest version will always be on the Site.

13. Contact

Questions or requests: [privacy@zaddle.co.uk]