Digital Marketing Audits

Digital Marketing Audit Services

A clear roadmap to stronger performance across search, ads, analytics, and e-commerce.

Even the best campaigns and websites can be held back by hidden inefficiencies: wasted ad spend, tracking gaps, feed errors, or technical SEO blockers. Our digital marketing audits give SMEs across the UK a precise diagnosis and a prioritised action plan, so you know exactly what’s working, what’s broken, and what to fix first.

Each audit is designed to surface issues, highlight opportunities, and deliver actionable next steps your team (or ours) can implement.

Why choose a Zaddle Audit?

• 18+ years working with UK SMEs across SEO, PPC, and e-commerce.
• Plain English findings backed by expert analysis (no jargon, just clear fixes).
• Actionable outputs: scorecards, prioritised roadmaps, and dev-ready tasks.
• Flexible support: one-off audits, implementation, or ongoing management.

Whether you’re looking to cut wasted ad spend, improve SEO rankings, or validate tracking, we’ve got you covered.

Our Audit Services

Below you’ll find an overview of the audits we offer. Each links to a full page with deeper detail on scope, deliverables, and workflow.

Technical SEO Audit

Uncover crawl traps, duplicate URLs, JavaScript rendering issues, and performance bottlenecks that hold back organic visibility. Our SEO audit is the foundation for improving rankings, UX, and conversions.
Learn more about our Technical SEO Audit

Google Analytics 4 (GA4) Audit

Are you confident your data is accurate? Our GA4 audit checks event tracking, conversions, filters, and attribution so you can trust your reporting and make better decisions.
Explore our GA4 Audit

Google Search Ads Audit

Stop wasting budget on the wrong clicks. Our Search Ads audit reviews keywords, ad copy, bidding, and account structure to maximise ROI from paid search.
Discover our Google Search Ads Audit

Google Shopping Ads Audit

Feed health and optimisation make or break Shopping performance. We audit your Merchant Center feed, product titles, attributes, and campaign setup to unlock more sales at a lower cost per click.
See our Google Shopping Ads Audit

Local SEO Audit

For location-based businesses, visibility in Google Maps and local search is critical. Our Local SEO audit covers NAP consistency, GBP/Bing Places, schema, and landing pages to boost local presence.
View our Local SEO Audit

Amazon Marketing Audit

Selling on Amazon? Our Amazon audit analyses your product listings, A+ content, advertising strategy, and keyword targeting to increase visibility and sales within the marketplace.
Read more about our Amazon Marketing Audit

Microsoft Bing Ads Audit

Don’t overlook Bing’s audience. Our Bing Ads audit checks campaign setup, targeting, and budget efficiency helping you reach additional customers while reducing wasted spend.
Check out our Microsoft Bing Ads Audit

Which audit do you need?

Not sure where to start? We can advise which audit would be most beneficial to your business based on your goals.

Get in touch today to book your audit