Google Shopping Ads Audit

Google Shopping Ads Audit Services

Uncover wasted spend, feed errors, and optimisation gaps and turn Shopping into a revenue driver.

Your products might be live on Google Shopping, but are they really positioned to compete? Hidden inefficiencies such as poor feed health, duplicate or missing attributes, weak product titles, disapproved items, and un-optimised bidding can silently drain budget and cost you sales.

Our Google Shopping Ads Audit goes beyond surface-level checks. We combine data-driven feed diagnostics with campaign structure analysis and real-world e-commerce expertise, giving you a clear roadmap to cut waste, improve visibility, and boost ROI.

What you get (actionable deliverables you can use immediately)

• Executive Summary (plain English): The key problems, why they matter, and their impact on sales and ROAS.
• Account & Feed Scorecard: Pass / Warn / Fail across feed quality, campaign setup, targeting, and bidding.
• Prioritised Action Plan: Step-by-step fixes ranked by effort vs. impact.
• Feed Optimisation Recommendations: Attribute improvements, title/description rewrites, and product categorisation guidance.
• Campaign Structure Review: How to restructure Standard Shopping or Performance Max for efficiency and scale.
• Tracking & Attribution Fixes: Ensure conversions, revenue, and margin are tracked cleanly in GA4.
• Walkthrough Call (optional): We explain each fix so your team can move quickly and confidently.
• Re-test & Validation (optional): Updated scorecard post-fix to confirm improvements.

What we cover (deep dive)

1. Product Feed Health & Optimisation

• Feed errors, warnings, and disapprovals in Merchant Center.
• Missing or weak attributes (GTIN, MPN, brand, colour, size, condition).
• Product titles and descriptions optimised for search intent.
• Category mapping accuracy (Google Product Taxonomy alignment).
• Image quality and compliance checks.
• Availability, pricing, and shipping accuracy.

2. Campaign Structure & Setup

• Standard vs. Performance Max usage with alignment to business goals.
• Ad group and asset group design for product control.
• Smart bidding strategies vs. manual controls.
• Budget distribution across high vs. low-margin products.
• Query filtering and negative keyword lists.

3. Bidding & Budget Efficiency

• ROAS/CPA targets vs. business margins.
• Device, geo, and time-of-day bid adjustments.
• Wasted spend on non-converting products.
• Budget caps and pacing checks.

4. Search Query & Audience Layering

• Which search terms drive sales vs. wasted clicks.
• Negative keyword coverage to filter out low intent traffic.
• Remarketing and audience segmentation in Shopping campaigns.

5. Merchant Center & Policy Compliance

• Account-level issues that could limit visibility.
• Policy compliance (returns, refund, contact info).
• Promotions and shipping settings health.

6. Tracking, Analytics & Attribution

• Conversion tracking setup in Google Ads & GA4.
• Revenue, transaction ID, and margin tracking accuracy.
• Attribution models: last click vs. data-driven insights.

7. Cross-Channel & E-commerce Integration

• Feed syncing from platforms (Shopify, WooCommerce, Magento, BigCommerce).
• Alignment with Facebook/Instagram Shopping feeds.
• Dynamic remarketing setup for display/YouTube.

Why a Google Shopping Ads Audit matters

For e-commerce SMEs, Google Shopping can make or break profitability. Without a healthy feed and tightly structured campaigns, ad spend leaks fast. Our audit helps you:

1. Fix feed issues that block or suppress product visibility.
2. Reduce wasted spend on poor-performing SKUs.
3. Improve product titles, attributes, and categories to win more impressions.
4. Align Shopping campaigns with actual business margins and ROI.
5. Confidently scale campaigns without guesswork.

Our Google Shopping Ads audit workflow

Access & Discovery – We gather read-only access to Google Ads, Merchant Center, GA4, and your e-commerce platform.
Evidence Gathering – Feed analysis, campaign reviews, search query audits, and competitor benchmarking.
Findings & Priorities – Scorecard + effort/impact roadmap, with clear owner assignments.
Fix Support – We provide feed rewrite guidance, campaign restructure tickets, or can implement directly.
QA & Validation – Ensure feed changes, campaign fixes, and tracking improvements are live and working.
Retest (optional) – Re-run feed + campaign diagnostics and update the scorecard.

What we need from you

• Read-only access to Google Ads, Merchant Center, and GA4.
• E-commerce platform access (Shopify/WooCommerce/etc.) if feed-level fixes are required.
• Business KPIs (ROAS targets, margin requirements, priority product lines).
• Any past audit notes or feed optimisation history.

Common issues we fix (fast wins + big lifts)

• Disapproved or missing products in Merchant Center.
• Weak product titles/descriptions hurting visibility.
• Missing attributes (GTIN, brand, category) limiting reach.
• Performance Max campaigns with no asset-level control.
• Overspend on broad queries without negative keyword lists.
• Tracking discrepancies between Ads, GA4, and Merchant Center.
• Shopping feeds not optimised for margin and wasting ad spend on low-profit SKUs.

Why SMEs choose Zaddle

1. 18+ years helping SMEs grow with smarter digital marketing.
2. Practical fixes you can actually action (no jargon, no fluff).
3. We align every recommendation with revenue and margin impact.
4. Flexible support: one-off audit, feed optimisation, or ongoing Shopping management.

Related services

• Ongoing Google Shopping Management – Continuous optimisation for growth.
• Product Feed Optimisation – Titles, attributes, and categories rewritten for visibility.
• Paid Social Shopping Audits – Audit of Facebook/Instagram Shopping feeds and campaigns.

FAQs About Google Shopping Ads Audits

Will you rewrite our feed?
We’ll highlight exactly where titles, descriptions, and attributes need improvement. We can provide advice on rewrites and work with your team directly. If you use our Google Ads management services then could provide feed rewrites as part of this service.

Can you implement the fixes?
Yes, we can deliver the roadmap to your devs/marketing team or provide hands-on implementation.

How fast will we see results?
Feed fixes (titles, attributes, disapprovals) can have an immediate impact on impressions. Campaign restructures and bidding changes typically deliver improvements within weeks.

Ready to maximise your Shopping ROI?

Let’s diagnose feed issues, campaign inefficiencies, and wasted spend and give you a clear plan to scale.

Book your Google Shopping Ads Audit today.