Paid Digital Advertising

Unlock the Power of Paid Digital Marketing

In a world where online competition is fierce and attention spans are short, paid advertising can give your business the visibility it needs. At Zaddle Internet Marketing, we help small and medium-sized businesses make the most of every pound they invest in digital advertising.

Whether you’re launching a new product, looking to drive targeted traffic, or simply want to generate more qualified leads, our paid advertising services are designed to deliver results with precision and purpose.

What Is Paid Advertising in Digital Marketing?

Paid advertising refers to promotional efforts where businesses pay to place their message in front of a specific audience through digital platforms. Unlike organic strategies that take time to gain traction, paid campaigns offer immediate visibility and detailed control over who sees your content.

Some of the most effective paid channels include:

• Google Ads (Search & Display): Appear at the top of search results or across relevant websites.
• Microsoft Ads (Search & Display): Similar to Google Ads but on a different search engine and network
• Social Media Advertising: Run campaigns on platforms like Facebook, Instagram, and LinkedIn with precise audience targeting.
• YouTube Ads: Capture attention with short-form or long-form video on the world’s second-largest search engine.
• Remarketing or Retargeting Campaigns: Reconnect with past website visitors and keep your brand top of mind.

Paid advertising is measurable and scalable, allowing you to adjust your campaigns based on real-time performance and business needs.

How Zaddle Can Help

With over a 18 years of experience, we’ve helped hundreds of SMEs develop and manage paid advertising campaigns that generate leads, increase sales, and improve ROI.

Our Paid Advertising Services Include:

• Campaign planning and setup tailored to your goals
• Keyword research and audience targeting
• Creative ad copy and asset development
• Ongoing optimisation and split testing
• Budget management and bid strategy
• Transparent reporting and analytics reviews

We don’t believe in a one-size-fits-all approach. Your business is unique and your paid advertising strategy should be too.

Why SMEs Trust Zaddle

• Certified Google Ads Experts – We know how to get your campaigns in front of the right people, at the right time.
• Training and Support – Want to manage your campaigns in-house? We’ll show you how.
• Performance-Focused – Our strategies are designed with ROI in mind, not just clicks.
• Flexible Packages – Whether you need a one-time setup or full-service campaign management, we’ve got you covered.
• Audits – already have a paid digital marketing campaign? We will provide a full audit with a list of recommendations.

Ready to Get Started?

If you’re serious about boosting your online presence and attracting more of the right customers, our paid advertising solutions are the place to start.

Let’s talk. Get in touch to discuss how we can help you grow your business through smarter, better-targeted paid advertising.