Google Shopping
Show Your Products to Buyers Ready to Click “Add to Basket”
If you sell products online, Google Shopping Ads are one of the most powerful tools at your disposal. Instead of waiting for someone to browse your website, these ads put your products directly in front of people already searching for what you sell, complete with image, price, your store name, right there in the search results.
At Zaddle, we help businesses make the most of this powerful ad format and this page gives you the essentials.
What Are Google Shopping Ads?
Google Shopping Ads are visually rich product listings that appear when people search for things to buy on Google. Unlike standard search ads, these show a product image, title, price, brand, and even promotions, giving shoppers everything they need to know before clicking.
They’re triggered by product data, not keywords (although they can be controlled with Negative Keywords), and show up in Google’s Shopping tab, Search results, and even across partner sites, meaning your ads get noticed by the right people at the right time.
Why Use Shopping Ads?
If you’re in eCommerce, Shopping Ads should be front and centre in your strategy. Here’s why:
- They Convert – Because they pre-qualify the buyer with key info (image, price, brand), clicks are more likely to lead to purchases.
- They Stand Out – Visual ads grab attention in ways text ads can’t.
- They Scale Easily – With the right feed setup, you can promote thousands of products at once.
- They Work Across Devices – From phones to desktops, your products are always front and centre.
What You Need to Get Started
To run Google Shopping Ads, you need two key things:
- A Product Feed – This is the file that holds all the info about your products: titles, prices, images, availability, and more. It needs to be accurate and optimised.
- Google Merchant Centre + Google Ads – These two platforms work together to deliver your Shopping campaigns. Merchant Centre handles your product feed; Google Ads controls your budget, bidding and strategies.
If that sounds like a lot to set up but don’t worry. That’s exactly what we’re here for.
Built for Businesses That Sell Online
Whether you’re a retailer, wholesaler, or growing eCommerce brand, Shopping Ads let you compete head-to-head with bigger names even on a modest budget. The key is precision: well-structured feeds, strategic bidding, and product listings that are built to convert.
That’s where Zaddle can help, whether you’re just starting out or trying to make your campaigns more profitable.
What Comes Next?
This page gives you the basics. From here, we offer specific services to match where you are in your journey:
- Google Shopping Ads Management – Hands-on campaign management with a focus on results
- Google Shopping Ads Training – For teams who want to learn how to run ads effectively in-house
- Google Shopping Ads Audits – A health check to identify what’s working and what’s wasting spend
- Product Feed Optimisation – Turn your feed into a high-performance engine for your ads
Each service is designed to help you get more visibility, more clicks, and more sales from Google Shopping.
Ready to put your products in front of buyers who are ready to shop?
Let’s talk about how Shopping Ads can work for your business.
Get in touch
If you have any questions or if your website needs optimising to reach your target audience, contact me on the below:
