Google Shopping Audit

Is Your Campaign Actually Doing What You Think It Is?

If you’re running Google Shopping Ads and you’re not sure whether they’re working properly — or working at all — you wouldn’t be the first, and you certainly won’t be the last. Whether it’s poor visibility, wasted spend, or product listings being disapproved for no obvious reason, it’s easy for things to go off track behind the scenes.

Our Google Shopping Ads Audit is built to fix that. We look under the hood of your account, campaigns, and product feed to show you what’s working, what’s broken, and what needs to change to improve performance.

---

Why a Shopping Ads Audit Matters

Google Shopping looks simple on the surface — but behind each ad is a complex set of rules, data feeds, campaign types, and bidding strategies that all need to align.

Over time, accounts become messy. Budgets leak. Products stop showing. Smart bidding doesn’t feel so smart anymore. Performance Max (PMax) campaigns take over… and you’re left wondering what happened.

An audit stops the guesswork.

---

What We Look At

We dig into the details that make or break Shopping campaigns.

1. Product Feed Review

The feed is the foundation. If your titles are vague, images poor, or attributes missing, Google will push your products further down the page — or not show them at all. We assess quality, structure, accuracy, and opportunity across your entire feed.

2. Campaign & Ad Group Structure

We look at how your campaigns are built: how you’ve segmented products, how priorities are set, and whether you’re using standard Shopping or PMax effectively — or both.

3. Bidding Strategy

Too many clicks, not enough sales? We’ll review how you’re bidding, what your returns look like, and whether your budget is focused where it should be.

4. Disapprovals & Warnings

Feed issues can quietly kill performance. We flag problems like policy violations, disapproved items, or outdated data — and tell you how to fix them.

5. Performance Max (PMax) Breakdown

PMax campaigns are powerful, but only when used right. We evaluate how your PMax setup is impacting your results and how to stop it from cannibalising your standard Shopping campaigns.

6. Conversion Tracking & Reporting

Data doesn’t lie — but only if it’s being tracked correctly. We’ll check your conversion setup so you know what’s driving revenue and what isn’t.

---

What You’ll Get from the Audit

• A clear, plain-English report on what’s working (and what isn’t)
• Actionable recommendations tailored to your business and budget
• A walkthrough session (if you want one) to explain the findings
• Confidence that your Shopping Ads are set up to succeed

No fluff. No vague advice. Just a solid plan to get better results from what you’re already spending.

---

Built for Growing E-Commerce Brands

This isn’t a generic checklist. We carry out every audit manually — by real PPC specialists — based on your goals, products, and current setup. Whether you’re running your own campaigns, working with an agency, or just starting to feel like things aren’t adding up, we can help.

---

What Happens Next?

This audit is often the first step in a bigger improvement plan. From here, you can:

• Optimise your product feed
• Rebuild or refine your campaigns
• Get hands-on help managing ads day to day
• Learn how to do it yourself through our training services

And if you’ve already got some success with Shopping Ads, we’ll help you scale them properly.

---

Want to stop wasting spend and start making Shopping Ads work the way they should?

Let’s start with an audit.