Google Shopping Management

Let Your Products Speak for Themselves and Sell

If you’re running an eCommerce business, getting your products seen by the right people at the right time is everything. Google Shopping Ads let you do exactly that by placing your products, complete with images and prices, right in front of high-intent shoppers across Google’s vast network.

At Zaddle, we manage these campaigns from start to finish. That means smarter feeds, cleaner setups, better bidding, and more sales, all without wasting your budget.

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Why Shopping Ads Need Proper Management

Anyone can run a Shopping campaign. But running one that consistently generates revenue? That takes experience, strategy, and regular hands-on optimisation.

We’ve seen it all, messy product feeds, misfiring campaigns, budgets being burned through without results. Our job is to make sure none of that happens to you.

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Our Google Shopping Ads Management Includes:

1. Full Campaign Setup & Strategy

We create campaigns that match your goals whether you’re targeting specific products, seasonal offers, or looking to scale up your entire product range. From standard Shopping to Performance Max, we structure things to maximise reach and control.

2. Smart Bidding, Not Guesswork

We’ll implement bidding strategies that suit your goals and product margins. Whether you’re aiming for return on ad spend (ROAS) or new customer acquisition, we’ll make sure your budget is working where it matters.

3. Performance Max (PMax) Done Right

If you’re using (or want to use) PMax, we’ll manage it properly ensuring it complements your core campaigns rather than competing with them. Asset grouping, audience signals, feed segmentation, we handle it all.

4. Feed Optimisation

Your product feed is everything in Shopping. We make sure titles, images, prices, and categories are clear, accurate, and tailored to how people search so your products show up more often and more effectively.

5. Ongoing Optimisation

We don’t “set it and forget it.” Our team continually monitors performance, adjusts bids, tests campaign structures, and improves listings to squeeze every drop of value out of your ad spend.

6. Clear, No-Nonsense Reporting

You’ll know exactly what’s working and why. We provide transparent reports that highlight performance, costs, sales, and opportunities without hiding behind data you don’t understand. This can include a detailed Google Looker Studio report which will update (almost) in real time

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Built for Businesses That Sell Online

Whether you’ve got 50 products or 50,000, we tailor our Shopping Ads management to your business. From retail to niche eCommerce, we work with brands who want to grow not just survive.

This service is perfect for you if:

• You’re running Shopping Ads but not getting results
• You want to scale your product ads without blowing the budget
• You’re unsure how to use PMax alongside standard Shopping
• You want a professional team handling the complexity for you

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What Makes Zaddle Different?

• No copy-paste campaigns everything is tailored
• No long contracts just long-term relationships
• No jargon just clear results and practical insight
• UK-based with a strong track record supporting SMEs

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Let’s Make Google Shopping Work for You

When managed properly, Google Shopping Ads can become your best-performing channel. If you’re ready to turn browsers into buyers and get the kind of return you know your products deserve, we’re here to make it happen.

Let’s talk about your products, your goals, and how we can help.