Microsoft Bing Ads

Reach New Customers Where Others Aren’t Looking

Most businesses focus solely on Google, but millions of searches happen every day on Microsoft Bing. With Bing Ads, you can get your business in front of highly motivated customers often at a lower cost per click than Google. At Zaddle, we build targeted, results-driven Bing Ads campaigns that help SMEs make the most of this untapped opportunity.

We work with clients across the UK, from the East Midlands to London, Ireland, and beyond, helping them reach the right people, at the right time.

Why Microsoft Bing Ads?

Bing powers searches across Microsoft platforms, including Bing, Yahoo, and AOL, and often reaches audiences that competitors miss. With the right strategy, Bing Ads can be an incredibly cost-effective way to:

• Generate high-quality leads at lower CPCs
• Access audiences Google can’t reach
• Drive more calls, enquiries, and sales
• Strengthen your multi-platform PPC strategy
• Outperform competitors targeting the same keywords

What We Do (And Why It Works)

Bing Ads campaigns need a different approach from Google Ads and that’s where we come in. At Zaddle, we don’t just “set and forget.” We design, manage, and refine your campaigns to maximise ROI.

1. Intelligent Keyword Targeting

We analyse how your customers search across Microsoft’s network, finding high-intent keywords that balance volume, relevance, and cost.

2. High-Impact Ad Copy

We craft ad messaging designed to stand out in Bing’s search results, speaking directly to your audience’s needs and driving clicks that convert.

3. Campaign Structuring for Success

We build your campaigns around your services, locations, and customer intent, making it simple to scale performance as your business grows.

4. Ongoing Optimisation

Bing Ads perform best when they’re actively managed. We continuously monitor results, adjust bids, refine targeting, and eliminate wasted spend, so every click works harder.

Flexible Support, Built Around You

Whether you’re new to Bing Ads or want to improve existing campaigns, we offer services tailored to your needs:

• Microsoft Bing Ads Audits – Find out what’s working, what’s not, and where you can improve.
• Bing Ads Management – Let us handle your campaigns end-to-end for maximum results.
• Bing Ads Training – Equip your in-house team with the skills to manage campaigns confidently.

Why SMEs Choose Zaddle

We specialise in helping SMEs compete with bigger players without requiring big-agency budgets. Our approach is transparent, focused, and results-driven, you’ll always know where your money is going and what impact it’s having.

Let’s Talk Results

Whether you want to test Bing Ads for the first time or make your existing campaigns work harder, we’ll help you reach the right customers when they’re ready to act.

Zaddle’s Microsoft Bing Ads service is all about one thing: turning clicks into customers.

Ready to unlock new opportunities? Let’s make your next campaign count.