Microsoft Ads Audit

Get More from Every Click with a Microsoft Ads Audit

If you’re running Microsoft Bing Ads but aren’t seeing the results you expected, you’re not alone. Many campaigns underperform due to inefficient targeting, poor structure, or missed opportunities. That’s where Zaddle’s Microsoft Ads Audit comes in.

We take a deep dive into your account, analysing exactly what’s working, what’s wasting budget, and where you can improve, giving you a clear roadmap to better results.

Why a Microsoft Ads Audit Matters

Bing Ads campaigns need a different strategy to Google Ads. A well-executed audit ensures you’re not leaving money on the table by:

• Identifying wasted spend and improving ROI
• Discovering high-intent keywords you may be missing
• Understanding audience behaviour and refining targeting
• Ensuring your campaigns align with your wider business goals
• Gaining clear, actionable insights without the jargon

What We Review in Your Audit

Our Microsoft Ads Audit is comprehensive, covering every factor that could impact performance. We look at:

Account Structure & Setup

• How your campaigns, ad groups, and keywords are organised
• Whether your structure supports clarity, control, and scalability

Keyword Strategy

• Keyword targeting and match types
• Search term analysis to identify hidden opportunities
• Negative keyword usage to cut wasted spend

Ad Copy & Creative

• Relevance, clarity, and click-through rate performance
• Use of compelling messaging and calls-to-action
• A/B testing opportunities for higher conversions

Audience & Location Targeting

• Demographic and device-level performance
• Geographic targeting and exclusions
• Remarketing opportunities for warmer leads

Bidding & Budget Efficiency

• Are your bids competitive for your target keywords?
• Are budgets allocated to the highest-performing campaigns?
• Identifying opportunities to reduce CPCs and increase ROI

Conversion Tracking

• Is your tracking set up correctly?
• Are you measuring the right actions (calls, form fills, purchases)?
• Attribution insights for understanding customer journeys

Performance & Competitor Benchmarking

• Reviewing key metrics (CTR, CPC, CPA, ROAS)
• Comparing your campaigns to industry benchmarks
• Highlighting competitor opportunities and gaps

At the end of the audit, you’ll receive a clear, actionable report that shows exactly where you stand and how to improve.

What Happens Next

Once we’ve completed your audit, we’ll walk you through our findings step by step. You’ll know:

• Which changes to prioritise for maximum impact
• How to improve campaign efficiency and profitability
• Whether your account would benefit from our ongoing management or team training

Why Choose Zaddle for Your Microsoft Ads Audit

We work with SMEs across the UK, helping them maximise their PPC spend without the big-agency jargon or inflated costs. Our audits are thorough, transparent, and focused on actionable insights not generic templates.

Start Unlocking Your Campaign’s Potential

Whether you manage your Microsoft Ads in-house or work with another agency, a fresh set of expert eyes can make a huge difference.

Ready to see where your campaigns could perform better?
Book your Microsoft Ads Audit with Zaddle today and start turning wasted clicks into real results.