Microsoft Bing Ads Management

Take the Hassle Out of Microsoft Bing Ads Management

Running Bing Ads effectively takes time, data, and expertise. From choosing the right keywords to optimising budgets and tracking conversions, there’s a lot to manage and missing any piece of the puzzle can cost you results.

At Zaddle, we take care of everything for you. Our Microsoft Bing Ads Management service is designed to get more from every click, helping SMEs like yours generate high-quality leads, boost sales, and improve ROI, without the stress of managing it all in-house.

Why Choose Zaddle for Bing Ads Management?

Bing Ads campaigns require a different approach to Google Ads, and our specialists understand the nuances of Microsoft’s network. We help you:

• Reach untapped audiences your competitors may be missing
• Reduce wasted spend with smarter targeting and bidding
• Improve campaign performance and ROI through continuous optimisation
• Free up your time so you can focus on running your business

What’s Included in Our Bing Ads Management Service

We handle every stage of your campaign lifecycle, from initial setup to ongoing optimisation, so you don’t have to.

1. Strategic Campaign Setup

We start by understanding your business, goals, and audience before building a campaign designed for maximum impact:

• Defining objectives and KPIs
• Structuring campaigns for clarity and scalability
• Creating audience and location targeting strategies
• Setting up budgets and bidding strategies for efficiency

2. Intelligent Keyword Research & Targeting

Our team identifies the highest-performing keywords to maximise reach while controlling costs:

• Analysing keyword intent, search volumes, and CPC trends
• Building focused ad groups based on products, services, and locations
• Implementing negative keywords to cut wasted spend

3. Compelling Ad Copywriting

Your ads need to stand out and drive action. We craft high-performing copy that speaks directly to your audience:

• Tailored ad messaging for different audiences and services
• Testing headlines, descriptions, and calls-to-action
• Using ad extensions to increase visibility and engagement

4. Ongoing Campaign Optimisation

We don’t “set and forget” , your campaigns are monitored, refined, and improved continuously:

• Reviewing bids, budgets, and keyword performance
• A/B testing ads to increase CTR and conversions
• Identifying opportunities for growth and scaling results

5. Transparent Reporting & Insights

You’ll always know where your money’s going and how your campaigns are performing:

• Clear, jargon-free reports tailored to your business goals
• Monthly insights and recommendations
• Optional strategy calls to review progress and plan next steps

Flexible Support Built Around You

Every business is different, so we tailor our service to your needs:

• Full Campaign Management – Let us handle everything, end-to-end.
• Performance Audits – Ideal if you want a deep dive before committing to management.
• In-House Training – Equip your team to manage campaigns effectively with our Bing Ads Training service.

Why SMEs Trust Zaddle

We specialise in helping SMEs compete and win against bigger players. Our approach combines data-driven decision-making with transparent communication, so you’ll always know how your campaigns are performing and what we’re doing to improve them.

Let’s Make Your Bing Ads Work Harder

Whether you’re new to Microsoft Bing Ads or want better results from your current campaigns, we’ll help you attract more of the right customers, for less.

Ready to grow with smarter PPC management?
Book a free consultation with Zaddle today and let’s build a strategy that works.