LinkedIn Ads & Marketing

LinkedIn Ads & Marketing for SMEs

Precise B2B demand generation – measured in pipeline, not vanity metrics.

LinkedIn is unmatched for reaching professional audiences by industry, seniority, skills, company size and named accounts. We run campaigns that warm the right people with genuinely useful content, then convert them with targeted offers – demo, consultation, trials – while routing leads cleanly into your CRM. As a UK SME-focused agency, we keep things practical, transparent, and aligned to sales outcomes.

What you get

• Targeting strategy: ICP definition, matched audiences (account lists, contacts, website visitors), layered filters, and exclusions.
• Formats that work: Sponsored Content, Document Ads, Lead Gen Forms, Video, Carousel, Conversation Ads where appropriate.
• Offer & funnel design: From thought-leadership to direct response; nurturing via retargeting sequences.
• Tracking & handover: Insight Tag, UTM conventions, CRM mapping, notifications, and qualification steps.
• Reporting: Cost per qualified lead, pipeline created, influenced revenue, and payback periods.

Our approach

1. Alignment: Sales and marketing agree on ICP, offers, MQL/SQL definitions, and SLAs.
2. Launch & Learn: Controlled tests across audiences, formats, and offers to find signal fast.
3. Scale: Shift budget to profitable segments, introduce ABM sequences, refresh creatives quarterly.
4. Sustain: Quarterly theme sprints (problems, use cases, case studies) and continuous creative iteration.

Benefits for SMEs

• Quality over volume: Higher intent leads routed cleanly to sales.
• Sales-friendly data: UTMs and fields that make follow-up easier and more personal.
• Clarity: Dashboards that show exactly which campaigns created pipeline.

Best practices built-in

• Balancing Lead Gen Forms (volume) with landing pages (qualification).
• Document Ads to educate without forcing a click; remarket viewers with direct offers.
• Frequency, fatigue, and audience expansion guardrails.

FAQs

1. Aren’t LinkedIn clicks expensive? CPCs are higher, but targeting is surgical. We optimise for pipeline metrics, not just click costs.
2. Can you integrate with our CRM? Yes – HubSpot, Salesforce, and others.
3. What’s a realistic timeline? Early signal within 2–4 weeks; pipeline impact typically within 6–10 weeks.

Ready to build demand your sales team can feel? Let’s plan your LinkedIn Marketing.