LinkedIn Marketing Training

LinkedIn Marketing Training for SMEs

Turn founders and teams into credible voices that attract the right opportunities.

Organic LinkedIn done well compounds authority and creates warm conversations. We teach your team how to position profiles, post consistently without burnout, and engage in a way that opens doors – supplemented by light paid support where it makes sense.

Training is delivered online or in-person (your site or a hired venue) and tailored to your market.

Outcomes

• Profiles that convert views into conversations and inbound leads.
• Repeatable posting cadence using prompts and frameworks.
• Practical comment and DM etiquette that builds relationships, not spam.

LinkedIn Training Curriculum

• Profile & page optimisation: Positioning, proof, media highlights, and calls-to-action.
• Content formats that win: POV posts, carousels, video, Document posts; how to repurpose webinars/case studies.
• Ideas pipeline: Prompts tied to objections, use cases, FAQs; batching and scheduling.
• Engagement workflow: Comment strategy, outreach etiquette, and how sales can follow up.
• Analytics: What to track weekly; how to know when a post deserves paid amplification.
• Optional: Boosting/retargeting basics to extend reach to Ideal Customer Profiles (ICP) accounts.

Training Delivery options

• 1-to-1 coaching for leadership or team members
• 1-to-many workshops for teams;
• Half-day or Full-day or Multi-Day.
• Online (Zoom, Teams or Google Meets) or Live
• On-site UK-wide; we can bring training to your business premises or hire a venue.

Benefits for SMEs

• Lower dependency on paid media as organic reach compounds.
• Better close rates from warmer, educated prospects.
• Stronger employer brand and recruitment pipeline.

LinkedIn Training FAQs

1. We’re not natural writers, can this still work? Yes. We use simple frameworks and ideas that remove the blank-page fear.
2. I don’t feel I have the time for another work task? We’ll show you the advantages of planning ahead and creating a schedule that makes it quick and easy to build LinkedIn activity into your daily routine.
3. Will you cover how we can improve our followers and engagement on our LinkedIn Company Page? Yes, we will showcase the difference between your Personal LinkedIn profile and your LinkedIn Company page and how you and your teams profile activity can help grow your LinkedIn Company page followers AND increase your page content visibility.

Ready to build authority on LinkedIn? Book your training.