Meta (Facebook) Marketing Training

Meta (Facebook) Organic Training for SMEs

Make Facebook work harder without ads.
This hands-on training shows your team how to get consistent, measurable value from Facebook organically. We focus on the best practices that actually move the needle for SMEs: a well-optimised Page, a sustainable content system, smart use of Groups and Events to build community, and day-to-day routines that grow reach and turn engagement into enquiries.

Delivered online or face-to-face (1-to-1 or 1-to-many), at your premises across the UK or a hired venue in/near Lincoln.

What you’ll achieve

• A Facebook Page that’s fully optimised to convert visitors into followers, enquiries and footfall.
• A realistic, repeatable content plan that mixes post types (video, Reels, photos, carousels, Stories, text, links) with clear goals.
• A community strategy using Groups and Events to deepen loyalty and spark word-of-mouth.
• Clear analytics and a weekly optimisation routine – know what to post next and why.

What’s included (deliverables)

• Page audit and improvement checklist (profile, About, tabs, CTA button, services, location, hours, shop).
• Content pillar framework mapped to your audience’s problems, proof and product.
• 6–8 reusable post templates with prompts (before/after, FAQ, behind-the-scenes, testimonial, how-to, comparison, myth-busting, event highlights).
• 6-week content calendar with cadence by format (Feed, Reels, Stories, Live, Events).
• Group playbook (purpose, rules, moderation workflow, engagement prompts).
• Events playbook (planning, co-hosts/partners, reminders, post-event follow-up).
• Community management SOPs (response times, tone of voice, escalation, crisis comms).
• Analytics tracking (correct UTM parameter set up for tracking beyond Facebook).

Curriculum overview (tailored to your business)

Foundations & Page Optimisation

• Profile and cover visuals, bio that states value + proof, CTA button selection, Services menu and FAQs.
• Local trust signals: location, hours, parking/access info, messaging settings, reviews strategy.
• Tabs and templates: choosing the right layout (Services, Events, Groups, Shop).

Content Strategy & Production

• Content pillars that balance attract (reach), nurture (trust) and convert (action).
• Post types: when to use video vs static, how to turn long captions into micro-stories, and link usage without tanking reach.
• Reels and short video on Facebook: hook frameworks for the first 3 seconds, captions/subtitles, aspect ratios.
• Live and Stories: quick formats to humanise the brand and boost timeliness.
• UGC and collaborations: how to source, permission, credit and repurpose safely.

Community: Groups & Events

• Groups: choosing a niche purpose (owners’ club, local community, topic hub), onboarding questions, rules, moderators, weekly prompts.
• Events: templates for launches, webinars, workshops and in-store happenings; co-hosting with partners; reminders, RSVP nudges and post-event content.
• Ambassador programmes: identifying power members, recognition systems, and light-touch incentives.

Publishing & Governance

• Scheduling and Inbox management in Meta Business Suite (no third-party tool required).
• Brand safety: approvals workflow, comment filters, hiding vs deleting, house rules.
• Accessibility: alt text best practice, readable captions, colour/contrast considerations.

Analytics & Iteration

• Metrics that matter: reach vs engaged users, engagement rate, saves/shares, watch time, link clicks, profile actions.
• Interpreting Insights: what to do when reach dips; spotting formats/topics to double-down on.
• Monthly retro process: keep/kill/try analysis and content backlog refresh.

Best practices we bake in

1. Consistency over bursts: 3–5 quality posts/week beats daily filler; minimum weekly Stories.
2. Native-first content: upload video directly, write for Facebook (not cross-posted across different Social Networks).
3. Teach, show, prove: alternate education, demonstration and social proof.
4. Event cycles: announce → reminder → day-before → live snippets → recap → follow-up CTA.
5. Group etiquette: be helpful, tag thoughtfully, zero tolerance for spam, celebrate member wins.

Meta (Facebook) Training Delivery options

• Online live (Teams/Zoom) or in-person UK-wide; we can come to your premises or hire a venue.
• 1-to-1 coaching for founders/marketers, or 1-to-many workshops for broader teams.
• Half-day fundamentals, full-day intensive, or split sessions across two weeks.

Who this is for?

1. SMEs who’ve posted sporadically and want a sustainable system.
2. Local service businesses that need bookings, calls or footfall.
3. Product brands seeking more reviews, UGC and loyal communities.
4. Teams who want clarity on “what good looks like” without relying on ads.

Benefits for SMEs

• Lower cost of content: templates and batching cut production time.
• Higher trust: Groups and Events build familiarity that converts.
• Clearer line to outcomes: booking clicks, calls, enquiries and repeat visits.
• A training pack you can hand to new starters and keep output consistent.

Facebook Marketing FAQs

1. Do we need to post every day?
   No. We’ll design a cadence you can sustain (often 3–5 posts/week + Stories), and show you how to batch create.
2. Is video mandatory?
   Video performs well, but we’ll tailor the mix. High-quality photo carousels, text + image posts and link posts still work when used smartly.
3. Should we run a Group or just a Page?
   If you want deeper engagement or support, a Group is powerful. We’ll help you define a clear purpose and moderation plan so it strengthens not cannibalises your Page.
4. How quickly will we see results?
   Most SMEs see steadier reach and engagement within 4–6 weeks, with enquiries and repeat visits improving as Events/Groups bed in.
5. Can you train multiple locations or franchises?
   Yes – we’ll include playbooks for brand consistency and local flexibility.

What you’ll take away

Access to all slides and checklists, plus optional recorded sessions (for online delivery).

Ready to grow organically?

Let’s tailor a Facebook Organic Marketing Workshop for you business.

Get in touch today.