SEO Training Including Google Search Console

SEO & Google Search Console (GSC) Training for SMEs

Beginner → Intermediate • Practical • Action-oriented

Give your team the skills to find opportunities, fix issues, and grow organic traffic – without the jargon. This hands-on programme blends SEO fundamentals with Google Search Console mastery, so you don’t just learn where to click – you learn what to do next and why.

We design every session around your site, your goals, and your industry. By the end, your team will be able to diagnose problems, prioritise fixes, and build a simple, repeatable SEO workflow that compounds results.

Outcomes you can expect

• Clarity: Understand how people actually search for your products/services and how Google views your site.
• Control: Confidently use GSC to spot indexing problems, surface “near-win” keywords, and monitor Core Web Vitals.
• Momentum: Turn insights into a prioritised action list – content ideas, on-page fixes, internal linking, and technical tickets.
• Measurement: Build simple dashboards and annotations so you can tie SEO work to leads and revenue.

Who this training is for

• SME owners/marketers who want a practical SEO playbook.
• Content teams moving beyond basics.
• Web/dev teams who need a clear SEO QA workflow.
• Agencies/in-house teams seeking a shared, evidence-based process.

No prior SEO expertise required. Ideal for beginner to intermediate skill levels.

Formats (pick what fits your team)

• 1-Day Intensive (7 hours): Essentials + GSC workflows + quick-win roadmap.
• 2-Day Bootcamp (2 × 5.5 hours): Adds keyword strategy, topical clusters, and hands-on content briefs.
• Modular Series (4–6 short sessions): Best for busy teams; homework between sessions.
• Online or On-Site
• 1:1 or Group (up to ~8 people recommended for interactivity).
• Recording & Materials included.

Curriculum (deep but approachable)

Track A — SEO Fundamentals (Beginner → Intermediate)

• Searcher Intent & SERP Reality
  Read the SERP like a product manager: features, formats, and what Google is rewarding today.
• Keyword Research & Topical Clusters
  Build a master list; map to awareness / consideration / decision; form clusters that become your content plan and sitemap.
• On-Page SEO That Works
  Title/H1 frameworks, entity coverage, internal linking pathways, schema choices, and conversion cues (CTAs, proof, FAQs).
• Technical Basics (Non-Dev Friendly)
  Crawlability/indexation, canonicals, parameters, redirects, Core Web Vitals triage, and safe deployment habits.
• Local SEO (if relevant)
  Location pages, NAP alignment, and how on-site signals reinforce your Google Business Profile/Bing Places.
• Authority Without Risk
  What earns links naturally (PR hooks, data pieces, partners) and what to avoid.
• Measurement & Iteration
  KPIs (non-brand clicks, ranking distribution, qualified sessions, leads). Annotations and a simple Looker Studio view.

Track B — Google Search Console Mastery

• Setup & Access
  Domain vs URL-prefix, verification, roles, associations.
• Performance Report (the growth engine)
  Filters, comparisons, regex for intent grouping, brand vs non-brand, and the near-wins workflow (positions 4–15).
• Indexing & Coverage
  Decode statuses (“Discovered”, “Crawled – currently not indexed”, duplicates, soft 404s), when to use Validate Fix, and sitemap hygiene.
• URL Inspection & Rendering
  Live vs indexed, user-declared vs selected canonical, JS rendering pitfalls, evidence capture for dev tickets.
• Experience & Enhancements
  Core Web Vitals (LCP/CLS/INP), rich results/structured data reports, error interpretation, and retest habits.
• Crawl Insights & Site Changes
  Crawl stats, Removals tool, safe migration checklist, and Change of Address tool.
• Reporting
  Exporting to Sheets/CSV, Looker Studio connector, and (for bigger sites) BigQuery bulk export basics.

Hands-on exercises (using your property where possible)

• Build an opportunity list: queries in positions 4–15 with below-benchmark CTR.
• Diagnose an indexing cluster stuck at “Discovered – currently not indexed”; design a sitemap + internal-link fix.
• Create a content brief for a cluster (primary/secondary terms, SERP features, outline, schema, interlinks).
• Inspect a live URL with rendering issues; write a dev ticket with acceptance criteria.
• Draft a location/service landing page outline that aligns to intent and converts.
• Spin up a simple Looker Studio view for stakeholders (clicks, impressions, CTR, position by cluster).

What you’ll take away

Slides & recordings for internal reuse.

Templates & checklists:

• Keyword master sheet + intent/funnel mapping
• Content brief + on-page checklist
• Internal linking map (hub → spoke)
• GSC regex library & “near-wins” worksheet
• Indexing status decoder & migration preflight
• Core Web Vitals triage → dev ticket template
• Simple Looker Studio starter wired to GSC

Your first 30-day action plan (quick wins + medium plays).

Sample agendas

1-Day Intensive

• Morning: SEO fundamentals, keyword clusters → sitemap, on-page frameworks
• Midday: Technical basics & local SEO essentials
• Afternoon: GSC performance → near-wins; Coverage/URL Inspection; 30-day action plan

2-Day Bootcamp

• Day 1: Strategy, clusters, briefs, internal linking, schema, conversion patterns
• Day 2: GSC deep dive (Performance, Coverage, CWV, Enhancements, Migrations) + reporting & roadmap

Prerequisites (helpful, not mandatory)

• Read access to Google Search Console (Domain preferred).
• Optional GA4 read access for landing-page/lead validation.
• Any recent ranking drops, migrations, or commercial priorities you want to target.

Why train with Zaddle?

• 18+ years helping SMEs turn search into pipeline, not vanity metrics.
• Training that’s tool-agnostic and practical – checklists, templates, and a repeatable workflow.
• We connect SEO + GSC + measurement, so teams know what to build, what to fix, and how to prove impact.

Related SEO services

• Technical SEO Audit – Fix the blockers your team uncovers.
• SEO Keyword Research & Strategy – Expand clusters and plan content with confidence.
• Monthly SEO Management – Ongoing execution, testing, PR, and reporting.
• GA4 & Looker Studio Training – Close the loop on analytics and reporting.

FAQs For SEO Training & Google Search Console Mastery

Is this suitable for complete beginners?
Yes, no prior SEO experience required. We build from fundamentals to intermediate workflows.

Can we include developers or content writers?
Absolutely. We’ll tailor segments for each role (rendering/CWV for devs; briefs/serp structure for writers).

Will training alone improve rankings?
Training equips your team to implement changes. We’ll provide a 30-day plan and can support delivery if needed.

How many people can attend?
Up to ~8 works best for interactivity. Larger groups possible with a demo-style format.

Ready to give your team a reliable SEO workflow?

Let’s equip your team to diagnose, prioritise, and grow – confidently.

Let’s talk. Book SEO & Google Search Console Training for your team.