The importance of Link Building

By Liam Lally 26th February 2010 Blog & 1 more

For some reason I have started to see many blogs about the subject of buying links for your website.

Google is very cautious when it comes to links pointing to your website – especially when they have little or no relevance. Usually you will find that Google simply ignores these links (whereas Yahoo and Bing will “see” all of them).

Buying links (and selling links) has long been a subject Google has frowned upon (although selling links has usually taken the bulk of Google’s displeasure). Many websites have often trampled their way to the top of the search engine natural listings on the back of spending £1000’s on links.

Up until now, poor quality links (or irrelevant links) has had a neutral effect with Google. They have neither used them towards the overall quality of a website nor penalised the website in question.

Rumour has it that Google caffeine may come along and start penalising websites with irrelevant links, which could see many websites seeing their natural search listings sinking like a stone.

Get in touch

Testimonials

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall

Liam has helped me get the most out of LinkedIn ensuring that I have the building blocks to create a great network. He took his time to go through the building of the profiles, all the way through to creating groups and the advertising opportunities. Liam is very passionate about what he does and this shows. He wants all his clients to succeed and really does put in the extra effort. I would recommend Liam to anyone and look forward to using his services again.
Justin Stockdale - Sense Financial Solutions

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

I have known Liam for around 8 years and have had many conversations about SEO, Google Ad-words and social media. I attended a course on Google Adwords that Liam was running and found that Liam's knowledge of Google Adwords is fantastic and the way he communicated it ensured I left with my head buzzing, full of ideas. I would recommend any of Liam's courses if you are looking for inspiration on anything Google!
Richard Hallsworth - Nicholsons Chartered Accountants