Meet The Team

Zaddle Internet Marketing are Google Ads Specialists, Search Engine Optimisation Consultants and Social Media Trainers.

We are passionate about helping our clients get success from their online marketing campaigns. Whether that is through Pay Per Click Ads on Google, Microsoft Bing or Amazon, Search Engine Optimisation (SEO) for websites or Local SEO for local businesses looking to increase their visibility in Google Map Packs or Social Media Marketing, we want you to be successful.

The key to success in any of these areas is research. Don’t assume you know how people look for your product or service online, especially now we are in the age of A.I. search and overviews – we have discovered acres of difference between what the client “thinks” people look for and what people “actually” look for.

We can help with the research, implementation, development and management of any internet marketing service or individual campaign. We will also train YOU how to successfully run these yourself.

We have been involved in online marketing for the last 18 years and have trained over 2500 businesses on Paid Digital Advertising including Google Ads, Google Shopping, YouTube & Video Ads, TikTok Ads and Social Media Advertising (Meta, LinkedIn & Pinterest), as well as Social Media Marketing (Organic) including Facebook, Pinterest, YouTube, LinkedIn and Instagram. We have also trained individuals and marketing / management teams within small and large companies on how to do their own Search Engine Optimisation, Pay Per Click campaigns and get more out of social media platforms like LinkedIn, Facebook & Instagram and Pinterest.

We’re a small team but with 18+ years of knowledge across all team members – and THAT is invaluable because it protects your and your business from some of the fanfare of every new shiny object the platforms push out as “that next best thing”, when in fact, all it seems to do is make THEM more money.

• Your budget is managed as if it were our budget.
• Your rankings are treated like they were our rankings.
• Your marketing performance is treated like it is OUR marketing performance.

Our team members have been formed by experience and expertise:

Liam Lally – Founder

Liam started Zaddle Internet Marketing in 2008 and still remains hands on with the audits, training and management services offered by Zaddle. Starting back in 2008 means Liam has a wealth of experience which is invaluable in a digital age that changes rapidly and not always for the benefit of the client, but more for the benefit of Wall Street. Liam is an excellent presenter (speaking at many digital conferences and business meetings since 2008) as well as an excellent trainer, delivering complicated subjects in a plain English, easy to understand manner. Likes Chess, Star Wars & Dogs (particularly his Beaglier and Shih Tzu)

Julia McGinn – Administration Superstar

Julia is an absolute whizz at anything administrative, with over 30 years of experience in admin, IT and customer support. She’ll be the one sending and chasing invoices. She will be the one doing NAP listings for Local SEO purposes. She will be the one looking after your Google Business Profiles and ensuring all the best practice boxes are ticked. She’ll also be the one that produces amazing Looker Studio Reports to report on all your digital marketing activities (rather than staring blankly at your GA4 reports). Likes Singing, Doctor Who and Dogs (particularly her two West Highland White Terriers).

Dids Reeve – Experienced Paid Media Consultant

Dids brings a wealth of paid media management experience to Zaddle with over 20 years of digital marketing experience (10 of those specialising purely on Paid Digital Advertising). She is forensic in her management of your PPC campaigns, taking onboard your marketing strategy and wider business needs. Her communication with clients is second to none. She will also ensure all your tracking is working correctly and can be relied upon (critical for performance & budget management). Likes Motorcycling, Walking & Cats.

John Daulton – Experienced Pay Per Click Consultant

John also brings 18+ years of Digital Marketing Experience, with the last 11 years dedicated to Google Ads & Microsoft Bing Ads management experience, looking after monthly budgets ranging from £500 to £50,000. John is passionate about getting the best return on ad spend (ROAS) that he can achieve for our clients. His PPC skills cover Google Search, Google Shopping, Bing Search, Bing Shopping and YouTube advertising. Likes Music, Football and DJing (he is a very successful DJ!).