As social media and search continues to develop over time, we are seeing market leaders become more and more obvious. YouTube, considering it is a relatively simple video site, is actually the second biggest search engine behind Google. This opportunity of getting in front of millions of searchers each months is an opportunity that businesses should not be passing up.
To promote a YouTube video, we have a number of options as to how to do it. The first option is through social media. We can use our social media accounts to promote our videos. However, to do this, we will need a video that is suitable for promotion, a video that sells our product will not fit the bill. For a video to get attention on social media, it needs to cause interest. If you think about all of the videos that are shared on Facebook, they are videos that have evoked an emotion. They are sad, or funny, or silly or on an odd occasion, they are horrible and nasty. All of theses videos share the common denominator that they cause someone to react to the video in some way. That is why they get shared. Not so good if you are trying to see, lets say, a tyre.
So our next option would be Google Adwords for Video.Google Adwords for video works in a very similar way to the normal Google Adwords, and runs within the same platform.