YouTube advertising offers an excellent way to not only get your business in front of a targeted, cheap audience, but also allows you to visually present your business in such a way that you can build trust among your audience because they know how your service is carried out.
YouTube offers a huge number of benefits to its members and advertisers alike. But why do YouTube ads work? Here are our reasons:
1. You only pay for ads when your potential customer watches the adverts.
This is so that you don’t waste money advertising to people who aren’t interested in your product or service. This is great news for everyone, especially those with smaller budgets, since you are more likely to make the most of your money.
2. the number of different targeting options for YouTube ads are excellent.
You can trim your potential audience right down to just the people who you want to see your advert. That way there is no chance of you advertising to someone who is not interested. You can use demographics such as age, location, gender and many more to define this audience.
3. YouTube ads offer cross platform advertising.
Whether your customer base uses desktops and laptops, tablets or a mobile phone, your advert will be available to view across all of these different devices.
4. YouTube offers a fantastic analytics tool right there on your YouTube account.
This will enable you to see exactly what is working and what isn’t. It will also help you understand who is watching your videos, where they are and how they are interacting with them.
5. Having ads will mean that your products and services are in front of a very specific audience.
Finally, along with all of the above points, you are much more likely to receive video shares and channel subscriptions and therefore are much more likely to create more opportunity to communicate with the people who matter. Your customers, after all, are your best marketers.
With all of these benefits, we believe that YouTube advertising is one of the best ways to make the most of your marketing budget, using a service that will engage and interest people who realistically are already interested in your brand. If you are interested in starting to use YouTube to advertise your business, why not give us a call on 08456 189700 and we will tell you how we can help. Alternatively, check out our YouTube Training For Business page to learn how we can teach you all of the ins and outs of YouTube, from setting up a page to advertising that page and using the analytics to refine your marketing efforts.