Social Media is a great way to share your insights, reach new people and build your brand. It’s a brilliant marketing tool that so many companies fail to make the most of. Putting social media on the back-burner is an easy mistake to make, mostly because it’s so time consuming but luckily there are some social media tools out there that will save you a lot of time.
Why use social media tools?
Time saving – Busy companies don’t always have time to stop every hour to post something enlightening on social media, but you can schedule posts at spaced out intervals, all in one go. So your daily social media activity could be over within the hour.
Better planning – Scheduling posts also encourages you to really focus and think about what you’re sharing. Is it useful, is it sharable, does it make you look good as a company? These are all useful questions to take on board and ask yourself.
Testing and tracking – Testing and tracking what works and gets you great results will always work to your advantage. Luckily there are tonnes of tools that will help you to keep track of your stats.
Additional blog plugins – Plugins are genius inventions. They range from simple comment boxes to bespoke headers and footers on your website (that change depending on who is on your website) and they can improve your SEO or give you advice with each new post.
Alerts and notifications – Checking all social media platforms is very time consuming. There are tools out there that send all of your notifications to you in one handy place, so you don’t have to run around the internet to reply to everybody.
Some examples of social media tools:
There are some brilliant tools out there and we can recommend the best ones for your needs. Some examples that you may or may not have heard of include: Tweetdeck, Google Alerts, Buffer, Tweetie, Disqus, ChatCatcher, WWSGD and Skitch.
We are always up to date with the latest plugins and tools, so if you have any questions or would like some advice in a free consultation then please give us a ring on 08456 189700 and we’ll be more than happy to help you.