Twitter is a huge social media platform that a number of businesses use to get their messages out to their clients and customers. But what are the main benefits of using Twitter for Business? Well here are some of them:
1. Twitter is Free to a point.
To be able to use twitter as a small, medium or large business, you do not have to pay for it if you do not want to. Twitter allows any and every user to signup and use it in the same way as everyone else.
2. Twitter will allow you to better engage with your customers.
Twitter allows conversation with customers as well as monitoring what customers are saying about you so that you can respond to those comments. Interacting with customers via a social network is the best way to get true and genuine reactions and thoughts from people.
3. Twitter has over 200 million active users.
This is 200 million people that could potentially want to engage with you.
4. Its a great relationship starter!
It is not only useful for you to be able to tell your customers whats going on and what you’re up to, but it is also useful for them to be able to connect to you if they want up to date information. Its a great relationship starter!
5. Your competition will most likely be on Twitter.
For that reason alone, we would advise twitter. If your competitor is on twitter, its customers will also be on twitter. If their customers are on twitter, their complaints will be on twitter. If you can see every single time a customer complains about your competitor, then you will be able to jump in and potentially help them out. There are great tools available that will help with this. Check them out on our Social Media Tools page.
6. Twitter can help you increase sales.
If you have a well put together social media strategy, then using twitter will not only earn you more customers, but those customers will most probably continue to buy. Twitter is another way you can keep nudging your customers.
7. Free marketing.
Your customers on twitter, or any social media site for that matter, will accidentally market you. When they talk about you, regardless of what they’re saying, they help put your brand name out to the world. However, bear in mind if you are getting negative comments, make sure to reply to them and sort the issues the customers have. This will also prove to people that you are reliable.
So now that you have a number of reasons to be on twitter, what is there to stop you? However, if you feel that you do not have sufficient knowledge of using Twitter and would like to learn, or alternatively would like someone to manage your Twitter campaigns, why not give Zaddle a call on 08456 189700 and we will see how we can help.