Bing PPC Training

As the second highest-used search engine, Bing isn’t one to be cast aside. Combined with Yahoo search, it covers a broad range of the internet and so optimising your Bing advertising will put you ahead of your competitors.

Bing has its own way of setting up advertising but if you have a Google AdWords already set up than we can help you to migrate the same information over to Bing.

What are Pay-Per-Click adverts?

This is a popular form of advertising that places adverts, that you’ve created, onto strategic websites. When a visitor clicks on your advert, and is taken to your website, it will cost you a certain amount per click. You pay the host website for this advertising space, depending on how popular your advert is (how many clicks you receive).

This type of marketing is successful because of how accurate it is with its targeting, as well as showing very clear results. It is also easy to monitor who is clicking on these adverts and adapt your strategy accordingly.

How our Bing PPC Training course can help you:

Learn the history and benefits of Bing and PPC advertising
Design a PPC advert, content and appearance
Where to place your adverts and who to target
Develop a Bing PPC advertising strategy
Learn how to read results and plan bids
Learn how the payment system works and budgeting

Our short training course can be done on your premises, to individuals or groups, so that we can help your business out in a familiar environment. We also offer training days at our own locations which may be more suitable for large groups, or an Online Bing PPC Training course is available so that you can learn at your own pace. For more information about this convenient way of learning please visit our Online training page.

Learn about and optimise your Bing PPC advertising campaigns, to bring more customers to your website and increase your business.

For more information about our Bing PPC Training or any of the other training courses we offer, please do get in touch. We also offer a free consultation to discuss your thoughts and options, so call us on 08456 189700 to see how we can help.

Get in touch

Testimonials

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

We employ Liam to devise and assist in developing our new website and ad words campaign. Without fail he has provided us with a level of service and support which exceeds our expectations and he's an all round good bloke as well. I can't recommend him highly enough.
David Allen - Allen Signs

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services