Bing PPC Training

As the second highest-used search engine, Bing isn’t one to be cast aside. Combined with Yahoo search, it covers a broad range of the internet and so optimising your Bing advertising will put you ahead of your competitors.

Bing has its own way of setting up advertising but if you have a Google AdWords already set up than we can help you to migrate the same information over to Bing.

What are Pay-Per-Click adverts?

This is a popular form of advertising that places adverts, that you’ve created, onto strategic websites. When a visitor clicks on your advert, and is taken to your website, it will cost you a certain amount per click. You pay the host website for this advertising space, depending on how popular your advert is (how many clicks you receive).

This type of marketing is successful because of how accurate it is with its targeting, as well as showing very clear results. It is also easy to monitor who is clicking on these adverts and adapt your strategy accordingly.

How our Bing PPC Training course can help you:

Learn the history and benefits of Bing and PPC advertising
Design a PPC advert, content and appearance
Where to place your adverts and who to target
Develop a Bing PPC advertising strategy
Learn how to read results and plan bids
Learn how the payment system works and budgeting

Our short training course can be done on your premises, to individuals or groups, so that we can help your business out in a familiar environment. We also offer training days at our own locations which may be more suitable for large groups, or an Online Bing PPC Training course is available so that you can learn at your own pace. For more information about this convenient way of learning please visit our Online training page.

Learn about and optimise your Bing PPC advertising campaigns, to bring more customers to your website and increase your business.

For more information about our Bing PPC Training or any of the other training courses we offer, please do get in touch. We also offer a free consultation to discuss your thoughts and options, so call us on 08456 189700 to see how we can help.

Get in touch

Testimonials

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

Liam has helped me get the most out of LinkedIn ensuring that I have the building blocks to create a great network. He took his time to go through the building of the profiles, all the way through to creating groups and the advertising opportunities. Liam is very passionate about what he does and this shows. He wants all his clients to succeed and really does put in the extra effort. I would recommend Liam to anyone and look forward to using his services again.
Justin Stockdale - Sense Financial Solutions