Category Archives: Search Engine Optimisation

Google Webmaster Update – Clean Up Your Backlinks

By Liam Lally 17th October 2012 Blog & 4 more

A recent video from Matt Cutts, head of Google’s spam team explains how to use a new tool your Google Webmaster toolkit to actively disassociate your website from “spammy” links. […]

Did You Know Google Uses Human Raters To Improve Search Results?

By Liam Lally 1st May 2012 Blog & 2 more

Matt Cutts (head of Google’s Spam team) has recently added a new video to YouTube explaining how Google uses “Human Raters” to help with improving their search results. He explains […]

6 Tips On Avoiding The Google Link Spam Update

By Liam Lally 22nd April 2012 Blog & 2 more

Over the last month it appears that Google have been rolling out changes to their algorithm that is specifically aimed at websites that have been able to rank highly in […]

Overly Optimized Websites To Get A Good Kicking

By Liam Lally 16th March 2012 Blog & 2 more

Announced today (16th March 2012) by Barry Schwartz on the Search Engine Round Table website, Matt Cutts can be heard “announcing” that Google will “target” overly optimized websites within the […]

Finally! SEO Lincolnshire experiment pays off

By Liam Lally 13th March 2012 Blog & 2 more

Wow – 12 months have passed since my last update on how I was doing with my keyword “SEO Lincolnshire” experiment – and since that last post (when I was […]

12 Months Of Google Panda

By Liam Lally 28th February 2012 Blog & 2 more

You will no doubt have heard “Google Panda” updates being spoken about for the last 12 months – but what did they actually mean and how many times did Google […]

What the Google Panda Update is likely to mean for your website ranking

By Liam Lally 23rd March 2011 Blog & 3 more

There is strong speculation that the Google Panda update is to hit the UK search rankings this week having been launched in the US a few weeks ago. Almost 12% […]

The Great SEO Lincolnshire challenge update #1

By Liam Lally 21st January 2011 Blog & 2 more

Back on the 15th September I wrote a blog about an experiment I was about to try for the search phrase SEO Lincolnshire. A quick recap was that I hadn’t […]

5 Reasons why SEO MUST be considered at the START of any website build

By Liam Lally 3rd December 2010 Blog & 1 more

There is one question that is often repeated when I am attending business networking events: When should I consider using an SEO expert? EVERY search engine optimisation person will tell you – […]

Another good use of Google Instant?

By Liam Lally 24th November 2010 Blog & 2 more

One of the techniques we use as search engine optimisation consultants is the allintitle: search in Google. An all in title search will show you the number of websites that […]

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Testimonials

Liam has helped me get the most out of LinkedIn ensuring that I have the building blocks to create a great network. He took his time to go through the building of the profiles, all the way through to creating groups and the advertising opportunities. Liam is very passionate about what he does and this shows. He wants all his clients to succeed and really does put in the extra effort. I would recommend Liam to anyone and look forward to using his services again.
Justin Stockdale - Sense Financial Solutions

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs