Category Archives: Search Engine Optimisation

A recent video from Matt Cutts, head of Google’s spam team explains how to use a new tool your Google Webmaster toolkit to actively disassociate your website from “spammy” links. Why is this needed? With the initial release (and continual update) of the algorithm change code named “Google Penguin“, websites with links that came into […]

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Matt Cutts (head of Google’s Spam team) has recently added a new video to YouTube explaining how Google uses “Human Raters” to help with improving their search results. He explains it much better than me below: Not sure about you, but I found it fascinating how Google are continually trying to improve the search results […]

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Over the last month it appears that Google have been rolling out changes to their algorithm that is specifically aimed at websites that have  been able to rank highly in the natural search results as a direct result of having thousands of links coming into (or being shared throughout) their website.  To save me some […]

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Announced today (16th March 2012) by Barry Schwartz on the Search Engine Round Table website, Matt Cutts can be heard “announcing” that Google will “target” overly optimized websites within the next 3 weeks. So what are the reasons why Google would want to do this? Well firstly, the problem with SEO (and this is coming […]

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Wow – 12 months have passed since my last update on how I was doing with my keyword “SEO Lincolnshire” experiment – and since that last post (when I was 3rd for the phrase), I had moved up to 2nd in Google for most of 2011. Finally I have managed to claim that top spot […]

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You will no doubt have heard “Google Panda” updates being spoken about for the last 12 months – but what did they actually mean and how many times did Google release an update? Below is a great infograph from SearchEngineLand which explains it all…

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Back on the 15th September I wrote a blog about an experiment I was about to try for the search phrase SEO Lincolnshire. A quick recap was that I hadn’t considered the phrase before and after research decided it was worth a try. Realistically I should have posted before today, as I had reached the […]

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There is one question that is often repeated when I am attending business networking events: When should I consider using an SEO expert?   EVERY search engine optimisation person will tell you – AT THE VERY START of your website development process. Why? Firstly, a Search Engine Optimisation consultant will look to see HOW people search for your […]

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One of the techniques we use as search engine optimisation consultants is the allintitle: search in Google. An all in title search will show you the number of websites that have the keyword or keyphrase as part of their page title. This can be a good indicator as to how much competition you are going […]

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