LinkedIn Marketing

Linkedin is a social media platform that allows users to connect with each other for the benefit of business. However there is a lot more to Linkedin than meets the eye.

We have pulled together a number of top tips to help you succeed with your Linkedin Marketing and make the most of this very powerful platform.

1. Make sure your profile is complete.

The most important part of getting a Linkedin strategy right is having a fully complete profile. This includes adding a picture that is professional.

Next, adding a summary of yourself and your personality/career, giving a few recommendations, updating your current and past work experiences, adding your hobbies and interests and as much personal information as you feel comfortable with.

Completing your profile can make you stand out against other users, especially those that have done the bare minimum adding bits to their LinkedIn profile.

Linkedin users like to see fully complete profiles and for that reason, getting business through Linkedin will be a lot easier if this is done.

2. Customize your profile to perfection.

It is very easy to let your profile just look the same as everyone else’s. Customizing your profile is the best way to stand out from the crowd.

Makes sure to add as many things as you can to your profile including your website link, links to posts and information related to what you do and who you are. It is also a good idea to add links to your business since Linkedin is very business orientated.

Don’t miss out on adding images, video and presentations to the most relevant parts of your LinkedIn profile too.

3. Connect to EVERYONE that you can.

It is important not to overdo it when it comes to connections. However the best place to start is by importing all of your Gmail, Outlook, Hotmail and Yahoo contacts into one big Excel file. You can add them to your personal Linkedin network.

Once this is done we would advise searching for connections by using firstly, your location. If a user shares your location, there is a chance that you will be able to help them if they require your service.

But even if they don’t need it there and then, an introduction would never hurt since it may get you business in the future.

Our final step would then be to search for people within your industry. Generally, having connections to people within the same industry as you will help to make your profile more credible.

4. Get recommendations from your connections.

In the real world, if someone recommends you to a friend, they are a lot more likely to use your services than if they come to you off their own back. This applies online too. If possible, it is a good idea to get as many people as you can to endorse you and your services that you are capable of offering.

5. Create a Business Profile.

Once you have a personal profile and can use it to market yourself effectively, the next step is to create a detailed profile for your business that follows all of the above criteria.

The business profile should include a large banner image for your business, links to your website and detailed information on the products & services you offer.

Should you have individual products & services, or sub brands in your business, then you can also set up Showcase pages from your main business profile page. Each showcase gets its own large banner image, own link to deeper pages on your website and a description of what this service provides.

A business profile is the best way to get your business out there into the Linkedin community.

If you would like to know more about how to get your business profile in front of your audience, check out our Linkedin Advertising page.

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Testimonials

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs

I have known Liam for around 8 years and have had many conversations about SEO, Google Ad-words and social media. I attended a course on Google Adwords that Liam was running and found that Liam's knowledge of Google Adwords is fantastic and the way he communicated it ensured I left with my head buzzing, full of ideas. I would recommend any of Liam's courses if you are looking for inspiration on anything Google!
Richard Hallsworth - Nicholsons Chartered Accountants

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall