SEO Keyword Research

SEO Keyword Research is an extremely important part of any SEO campaign, any website setup and any type of search related promotion. Keyword research is effectively the foundation for a successful website.

What is Keyword Research?

SEO Keyword Research is researching your products and services, but in depth. We use our expert knowledge to not only find out more about your products and services and the industry you are in, but we also find out how best to get your services in front of the right audience.

When someone contacts you about a product or service directly, you can explain what the product or service will offer, tell them how it will benefit them and tell them how much it is and how much it will save them. However, how do you get that person to contact you in the first place?

Zaddle will find all of the keywords that have the greatest opportunity to get your business in front of the perfect customers. When searching, customers don’t use industry terminology, and they don’t generally understand the jargon behind a product. They search in a logical and constructive way to find the product that they want. We will find that keyword. The search they used to find the product. That is your keyword that you need to be listed for.

Get in touch

Testimonials

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

We employ Liam to devise and assist in developing our new website and ad words campaign. Without fail he has provided us with a level of service and support which exceeds our expectations and he's an all round good bloke as well. I can't recommend him highly enough.
David Allen - Allen Signs

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture