Digital Marketing That Grows UK SMEs
Audits, Training & Managed Campaigns For Search Engine Optimisation, Google Ads, Shopping, Social Ads, Analytics & More
Zaddle is a small UK digital marketing agency based in Lincoln. We help SMEs fix what’s holding them back, build in-house capability, and scale results with hands-on audits, practical training, and performance management across SEO, PPC, Shopping, and analytics. We’re a Google Ads certified team, and active in the regional business community.
Choose your path
I need to fix performance fast → Explore our Audit Services (clear priorities, dev-ready actions)
I need my team upskilled → Explore Training Courses (face-to-face, 1-to-1, team & online)
I need someone to run this → Explore Managed Services (ongoing SEO, Google Ads, Shopping, Social Ads)
Why SMEs choose Zaddle
- Practical, not theoretical: We show what to fix, how to fix it, and in what order.
- Measurement-first: Clean tracking and honest reporting before scale.
- Flexible engagement: One-off audit, training for your team, or hands-on management.
- Local roots, UK reach: Based in Lincoln; supporting SMEs nationwide.
Zaddle Internet Marketing.
What we do (at a glance)
Audits (diagnose & prioritise)
- Technical SEO Audit: Crawlability, rendering, site speed, architecture, structured data.
- Google Search Ads Audit: Keywords, queries, ad strength, bidding, waste removal.
- Google Shopping Ads Audit (Inc. Feed Audit): Merchant Center health, titles/attributes, campaign structure.
- Local SEO Audit: GBP, NAP consistency, local landing pages, reviews, citations.
- GA4 Analytics Audit: Events/conversions, attribution, filters, Data Studio dashboards.
- Amazon Marketing Audit: Listings quality, retail readiness, Sponsored Ads strategy.
- Microsoft Bing Ads Audit: Import integrity, audience/network, bidding, budgets.
- Social Ads Audit: LinkedIn Ads, Meta Ads, TikTok Ads, Pinterest Ads, objectives, audience targeting, pixel implementation, custom audiences, ad creatives.
Each audit delivers: an executive summary in plain English, a scorecard (Pass/Warn/Fail), an effort-vs-impact roadmap, and dev-ready tickets.
Training (build capability)
- Face-to-face, 1-to-1, 1-to-many/team workshops, or live online all tailored for business owners, marketers, and management teams.
- SEO Training (incl. Google Search Console)
- Local SEO Training (incl. Google Business Profiles)
- Google Ads & Shopping Training
- GA4 Training (incl. Tag Manager essentials)
- LinkedIn, Meta (Facebook/Instagram), TikTok & YouTube Marketing Training
- Amazon & Microsoft Advertising Training
You’ll leave with checklists, templates, and live walkthroughs using your accounts.
Managed Services (scale & sustain)
- Monthly SEO Management – Technical upkeep, content guidance, internal linking, reporting.
- Google Ads Management – Search, Display, YouTube, Performance Max, budget management.
- Microsoft Bing Ads Management – Search, PMax, Audience.
- Shopping (e-commerce) – Feed optimisation, Merchant Centre governance, margin-aligned bidding.
- Local SEO Management – GBP optimisation, reviews system, citations, local landing pages.
- Analytics & Dashboards – GA4 governance, Looker Studio reporting, decision-ready insight.
Our approach (how we work)
- Discovery & Goals: Understand your growth targets, margins, and constraints.
- Evidence Gathering: Crawl, query, and feed analysis; tracking/attribution checks; benchmark against competitors.
- Fix-first Roadmap: “What to do now vs next”; owner assignments; acceptance criteria.
- Implement: We can guide your team or execute the work with you.
- Validate & Scale: QA, retest, and scale budgets only with sound data.
We prioritise clarity: you’ll always know what’s working, what’s broken, and what to fix first.
Proof & credentials
- Google Ads Certified
- Active in the Lincoln business community
- Founder profile referenced by regional growth organisations such as the East Midlands Chamber (as a paid media specialist, recognised trainer/consultant).
- Registered UK company — Lincoln, England
Who we work with
- Owner-managed SMEs looking for measurable ROI
- In-house marketing teams needing a clear plan or extra capacity
- E-commerce brands scaling Shopping/Amazon
- Multi-location businesses competing in local search
FAQs (quick answers)
Do you offer one-off audits?
Yes, audits are fixed-scope with clear deliverables; we can then support implementation.
Can you train my team on our own accounts?
That’s our default. We teach on your GA4, Google Ads, GBP, feeds, and site.
Do you work with very small businesses?
Yes we tailor scope to your goals and budget. Local SEO and Shopping feeds often deliver quick wins for SMEs.
Can you prove you’re certified/registered?
We can provide links to our Google Ads certification, public member listings, and company registration.
Ready to see what we’d fix first?
Tell us your goals. We’ll review your setup and outline a fix-first plan for SEO, Ads, and Analytics.
Book a discovery call today.
What our customers say
Our aim is to increase the number of unique visitors to your website to bring you more opportunities of new business.
Search Engine Optimisation
What if you could just get more conversions from the same number of web visitors? We aim to improve your website conversion rate.
Paid Digital Advertising
More web visitors who convert at a higher rate mean you will see an increase in the sales coming from your website.
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