Category Archives: Google Analytics

Some website owners (and developers!) haven’t realised that there is a new(ish) Google Analytics code that should “ideally” replace your current Google Analtyics code called Double Click. To generate the new code simply log into your Google Analytics account, click ADMIN, and then navigate to the tracking tab.     Here you will see your […]

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On the 26th May 2012 – the EU Cookie Law directive will come into force in the UK – see here for a full explanation from the ICO website When you visit the ICO website you will see an “opt in” box at the top of the page – which gives you the “choice” of […]

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I want to put a series of tips together for people either looking to use Google AdWords as a genuine internet marketing tool, or those that ARE already using Google PPC. Some of these tips might seem extremely obvious, however you would be surprised how people don’t get the basics right. Tip 1: When you […]

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Google launched a premium paid for version of it’s extremely popular Google Analytics today, but before you start going to fetch the pitchforks and loudly claiming that Google were “always going to charge” for this service – it is aimed squarely at large enterprises – it would have to be, as a price tag of […]

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Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign. These include: Video Views. Website Traffic as a direct result of advertising campaign. Sentiment Analysis – measuring viral influence. Sentiment Analysis – measuring social chatter about […]

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