Six New Metrics To Emerge To Measure Success Of Ad Campaigns

Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign.

These include:

  • Video Views.
  • Website Traffic as a direct result of advertising campaign.
  • Sentiment Analysis – measuring viral influence.
  • Sentiment Analysis – measuring social chatter about brand throughout the internet.
  • Foot traffic measurement into a store through geo-based technology.