Tag Archives: Google Analytics

Some website owners (and developers!) haven’t realised that there is a new(ish) Google Analytics code that should “ideally” replace your current Google Analtyics code called Double Click. To generate the new code simply log into your Google Analytics account, click ADMIN, and then navigate to the tracking tab.     Here you will see your […]

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I have looking into Pinterest more and more this month and have been extremely surprised at the level of engagement I am finding from this new(ish) Social Media Platform. Let me share a few (basic) statistics I have found so far (especially when I am comparing this to Twitter) – first up is my Google […]

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Google launched a premium paid for version of it’s extremely popular Google Analytics today, but before you start going to fetch the pitchforks and loudly claiming that Google were “always going to charge” for this service – it is aimed squarely at large enterprises – it would have to be, as a price tag of […]

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Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign. These include: Video Views. Website Traffic as a direct result of advertising campaign. Sentiment Analysis – measuring viral influence. Sentiment Analysis – measuring social chatter about […]

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