Google Analytics Premium Launches

By Liam Lally 29th September 2011 Blog & 1 more

Google launched a premium paid for version of it’s extremely popular Google Analytics today, but before you start going to fetch the pitchforks and loudly claiming that Google were “always going to charge” for this service – it is aimed squarely at large enterprises – it would have to be, as a price tag of £90,000 per annum is probably a stretch for many business budgets.

The new features include the ability to track up to 1 BILLION web hits per month (current limit on “free” Google Analytics is 10 Million – I have a while to go before that worries me!).

There are also more advanced segments available – 50 (from the current 5 on offer normally).

For those who have Google Analytics but don’t really use it – you really are missing a trick as it can help you make genuine informed decision regarding your website, the traffic it receives and what exactly converts into business. Why else would they launch a version worth £90,000 per annum?

Simple – because enterprises using it to it’s full potential (and now backed with a Google Analytics help department) know just how valuable (and crucial) it is to understand your website (and understand what marketing is driving converting traffic through your doors).

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Testimonials

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

I have known Liam for around 8 years and have had many conversations about SEO, Google Ad-words and social media. I attended a course on Google Adwords that Liam was running and found that Liam's knowledge of Google Adwords is fantastic and the way he communicated it ensured I left with my head buzzing, full of ideas. I would recommend any of Liam's courses if you are looking for inspiration on anything Google!
Richard Hallsworth - Nicholsons Chartered Accountants

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs