Category Archives: Blog

12 Months Of Google Panda

By Liam Lally 28th February 2012 Blog & 2 more

You will no doubt have heard “Google Panda” updates being spoken about for the last 12 months – but what did they actually mean and how many times did Google […]

Google AdWords Tips – Part 1 – Beginners

By Liam Lally 16th February 2012 Blog & 3 more

I want to put a series of tips together for people either looking to use Google AdWords as a genuine internet marketing tool, or those that ARE already using Google […]

Is this a new Google screen layout

By Liam Lally 15th February 2012 Blog & 1 more

As I sit here writing a few blogs I have just seen the following layout on my Google homepage. Notice how the Google+ details are now “detached” from the top […]

What are the new Google Ad Sitelinks improvements

By Liam Lally 15th February 2012 Blog & 2 more

Google recently announced a major enhancement to they way they show sitelinks as part of a Google AdWords advert. In the past sitelinks would appear like the example below: […]

A good overview of SEO

By Liam Lally 1st February 2012 Blog & 1 more

Below is a great overview of many things that should be considered when looking at the optimisation of your website: SEO Infographic by SEO Book

Twitter Adds New “Open” Functionality

By Liam Lally 18th October 2011 Blog & 3 more

It looks like Twitter have added extra functionality to their twitter stream. At the moment it isn’t showing up for everyone (apparently) however as you can see from the screenshot […]

Clear Google AdWords Explanation

By Liam Lally 13th October 2011 Blog & 1 more

Thanks to twitter (and people I follow on Twitter) – this is a fantastic infographic which explains Google AdWords far better than I could 🙂 Infographic by Pulpmedia Online Marketing […]

Google Analytics Premium Launches

By Liam Lally 29th September 2011 Blog & 1 more

Google launched a premium paid for version of it’s extremely popular Google Analytics today, but before you start going to fetch the pitchforks and loudly claiming that Google were “always […]

Why Hire A Google AdWords Certified Partner?

By Liam Lally 1st September 2011 Blog & 2 more

I was looking at the results of a clients Google AdWords campaign for this year and thought the graph below probably summed up the value of a Google AdWords certified […]

Did I Dream It Or Is This A New Google Search Result Layout?

By Liam Lally 17th August 2011 Blog & 1 more

I (think) I only noticed this style of layout on Google yesterday – But then I got to thinking – have I read about this ages ago on another […]

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Testimonials

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

Liam has helped me get the most out of LinkedIn ensuring that I have the building blocks to create a great network. He took his time to go through the building of the profiles, all the way through to creating groups and the advertising opportunities. Liam is very passionate about what he does and this shows. He wants all his clients to succeed and really does put in the extra effort. I would recommend Liam to anyone and look forward to using his services again.
Justin Stockdale - Sense Financial Solutions