Category Archives: Google AdWords

Some website owners (and developers!) haven’t realised that there is a new(ish) Google Analytics code that should “ideally” replace your current Google Analtyics code called Double Click. To generate the new code simply log into your Google Analytics account, click ADMIN, and then navigate to the tracking tab.     Here you will see your […]

Read more

I want to put a series of tips together for people either looking to use Google AdWords as a genuine internet marketing tool, or those that ARE already using Google PPC. Some of these tips might seem extremely obvious, however you would be surprised how people don’t get the basics right. Tip 1: When you […]

Read more

Google recently announced a major enhancement to they way they show sitelinks as part of a Google AdWords advert. In the past sitelinks would appear like the example below:         These links allowed you to find pages more relevant to your initial search, saving you time to get to pages deeper inside […]

Read more

Thanks to twitter (and people I follow on Twitter) – this is a fantastic infographic which explains Google AdWords far better than I could 🙂 Infographic by Pulpmedia Online Marketing Throw in a bit more about Google Remarketing and Mobile Marketing and that would be ALL of Google AdWords in a nutshell. Great work by […]

Read more

I was looking at the results of a clients Google AdWords campaign for this year and thought the graph below probably summed up the value of a Google AdWords certified partner better than anything else I could say: As with most companies using Google AdWords, the top two spots in the Google AdWords listings is […]

Read more

There are 5 good reasons why your company should be using google adwords: Your advert will show at the precise moment someone is expressing an interest in the service or product you offer (or on a website looking at information that relates to your business or product). This is subject to the keywords being chosen […]

Read more

I came across a blog post yesterday from Patrick at Blogstorm talking about the advertiser ratings finally hitting these shores. At the moment it still only appears to be working on Google.com (albeit showing UK based searches) – however when you try to same search on Google.co.uk there doesn’t appear to be anything listed. What […]

Read more

Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign. These include: Video Views. Website Traffic as a direct result of advertising campaign. Sentiment Analysis – measuring viral influence. Sentiment Analysis – measuring social chatter about […]

Read more