Category Archives: Online Marketing

  Way back at the end of 2009, we heard through the grapevine that there were to be some major changes to the Google Algorithm, and how it would decide […]

I came across a blog post yesterday from Patrick at Blogstorm talking about the advertiser ratings finally hitting these shores. At the moment it still only appears to be working […]

Is Google testing a new local search box at the top of the natural search results, which allows people to localize their search phrase? I was actually trying to see […]

Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign. These […]

By 2015, Google expect the Mobile Device to be the most popular medium to view advertising. This means that the mobile device is expected to overtake laptops & desktop PCs […]

Okay last Google AdWords Tip for this evening. When considering a Google AdWords campaign, ask yourself this question – Is your website good enough to convert visitors? If you think […]

My penultimate Google AdWords tip for today. What are you wanting to achieve from your Google AdWords campaign? Do you want to raise your profile and brand, or are you […]

Since I am on a roll, my third Google AdWords tip for today is this – before you start, find out how competitive your product or service will be to […]

My second tip when considering Google AdWords is – do the keywords you are bidding on provide value for money? For example, if you were bidding £1 per click, how […]

I have just replied to a question on linked-in and decided that my answers were good enough to actually write about it in a blog! So my first tip for […]