Google AdWords Tips #2

By Liam Lally 12th January 2010 Blog & 3 more

My second tip when considering Google AdWords is – do the keywords you are bidding on provide value for money?

For example, if you were bidding £1 per click, how much would a conversion make you? £10? £100? Knowing this gives you an idea on what return you get on your investment you make into Google – you would know that if you only made £10 on average per enquiry, that to break even you would need a 1 in 10 conversion. Is this possible (or likely)? Are there keywords and phrases that cost less to bid on, but are (almost) the same type of client?

What you must also consider is this – are these enquiries “one offs”, or will these clients come back and purchase your product or service again in the future? If so, it might be that breaking even on your initial Google AdWords is worthwhile.

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I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
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Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
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Julia McGinn - Stone Moor Business Services

I have known Liam for around 8 years and have had many conversations about SEO, Google Ad-words and social media. I attended a course on Google Adwords that Liam was running and found that Liam's knowledge of Google Adwords is fantastic and the way he communicated it ensured I left with my head buzzing, full of ideas. I would recommend any of Liam's courses if you are looking for inspiration on anything Google!
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