Google AdWords Tips #1

By Liam Lally 12th January 2010 Blog & 3 more

I have just replied to a question on linked-in and decided that my answers were good enough to actually write about it in a blog!

So my first tip for people who might consider Google AdWords –

Does your website provide a page / information on the keywords that you would be bidding for? For example, if you had a pet store website – there would be no point bidding on “pet food” if you could only buy it from your shop, and not from the website. Don’t bring people to your website for a product or service that you are NOT currently representing on your website (but you know that you offer).

People coming to your site on the back of a click from Google AdWords EXPECT to see what they searched for – not your home page, or a “call us” from more details message.

Put simply – if it doesn’t appear on your website – don’t bid on it!

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I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
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