Google AdWords Tip #4

By Liam Lally 12th January 2010 Blog & 3 more

My penultimate Google AdWords tip for today.

What are you wanting to achieve from your Google AdWords campaign?

Do you want to raise your profile and brand, or are you looking for clients?

Knowing the answer to this question would determine whether to do text ads, image ads or other forms of Google AdWords advertising. You might want to have image ads showing on a placement targeted campaign if you are trying to raise brand awareness. You might have products that “sell” on its image alone. You might end up with more value for money having your AdWords showing up on a website about the subject matter being researched using Google Adsense technology.

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Testimonials

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture